Ralph Lauren draws inspiration from the Hamptons for his spring 2025 marketing campaign, showcasing elegant designs and introducing a new luxury bag collection.
Ralph Lauren is once again drawing inspiration from the Hamptons, returning to the iconic locale for his spring 2025 marketing campaign after showcasing his runway extravaganza there last September. The designer, known for infusing elegance into everyday wear, has expressed a deep emotional connection to the Hamptons, stating, “The Hamptons is more than a place. It’s a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity and elegance with a quality of light that drew artists here decades ago. It has been home, my refuge, and always an inspiration.”
The spring campaign was captured through a combination of stunning visual media, including still images taken by photographer Alasdair McLellan and a film directed by Jacob Sutton. Both mediums highlight the area’s natural beauty, featuring picturesque stables, scenic polo fields, and charming white picket fences as backdrops for the Ralph Lauren Collection, Purple Label, and Polo Ralph Lauren lines.
Among the designs showcased in the campaign are blazers, tailored suits, and menswear shirts, predominantly in a blue and white color palette reminiscent of the sky. Ralph Lauren has modernized classic silhouettes with updated draping techniques, while also reimagining more casual styles through the use of graphic patterns and vibrant colors.
In addition to the clothing, the campaign introduces “The Ralph Bag,” a new series of luxury bags that reflect Lauren’s passion for automobiles. These structural leather pieces feature hardware made from a blend of polished metals and burl wood, designed to evoke the interiors of vintage cars.
The campaign is set to officially launch on Thursday, with a special resee runway show planned for April 2 in Shanghai. This event will incorporate a “see now, buy now” experience, marking the beginning of a series of global activations for the brand. Upcoming events include a Hamptons-inspired pop-up shop in Tokyo and a Ralph’s Hamptons House takeover in Dubai. Moreover, Ralph Lauren will debut 12 archival pieces from the early 2000s under the Ralph Lauren Vintage label, reflecting the Hamptons lifestyle and its influence on the current spring collection.
Source: Noah Wire Services
