Dallas-based Rebel Athletic receives a strategic minority investment from Main Post Partners to expand its reach and enhance its supply chain capabilities.

Rebel Athletic, a Dallas-based company known for its high-end cheerleading and dance apparel, has secured a strategic minority investment from the private equity firm Main Post Partners. This investment is expected to expand Rebel’s reach across various segments, including school, youth, recreational, and Allstar cheer, as well as professional teams and studio dance markets.

The partnership aims to enhance Rebel Athletic’s supply chain capabilities and introduce advanced AI-driven technology to improve operational efficiency. The company is also planning to launch a new division dedicated to Color Guard and pursue strategic acquisitions to accelerate its growth.

Karen Noseff Aldridge, the CEO of Rebel Athletic, stated, “Today marks the beginning of a new era for Rebel Athletic… This new chapter will unlock unprecedented opportunities for Rebel.” She emphasized the advantages the investment provides, including better resources and enhanced customer service through cutting-edge technology.

Josh McDowell, a partner at Main Post Partners, expressed his enthusiasm about collaborating with Rebel Athletic, highlighting the brand’s commitment to innovation and quality. He stated, “Rebel has distinguished itself through its relentless innovation, premium quality, and dedication to the cheer and dance communities.”

The backing from Main Post Partners reflects confidence in Rebel Athletic’s market position and vision for the future. Founded in 2013, Rebel Athletic has built a reputation for creating custom couture apparel for cheerleading and dance, focusing on innovative designs and superior craftsmanship. With the new investment, Rebel is poised to strengthen its position in the competitive landscape of performance apparel.

Source: Noah Wire Services