Sustainability-focused clothing brand Reformation announces the opening of its new store in Vancouver, marking its debut on Canada’s West Coast.

Reformation, a sustainability-focused clothing brand based in Los Angeles, is set to open its third location in Canada, with its new store launching in the Kitsilano neighborhood of Vancouver. The announcement, made via social media on Friday, has generated buzz among fashion enthusiasts eager to visit the new retail space.

The new store will be situated at 2262 West 4th Avenue, the former site of Allbirds. This venture marks Reformation’s debut on Canada’s West Coast, while it already operates two other stores located in Toronto.

The Instagram announcement featured a carousel of images showcasing celebrities donning the “Canadian tuxedo”—a popular denim-on-denim style—along with a nostalgic 1994 photograph of Pamela Anderson, a British Columbia native.

Founded in 2009 by Yael Aflalo, Reformation strives to integrate fashion with environmental sustainability and local manufacturing. The brand emphasizes its commitment to conservation in its marketing, often highlighting the substantial water and resource savings achieved through its production processes compared to typical industry standards.

In its messaging, Reformation states, “From recycled and eco fabrics to a heat-reflecting roof and clean energy in the factory, to recycled hangers in stores and eco-friendly packaging for at-home shipments, Reformation offers thoughtfully produced clothing at an affordable price—a reminder that being green shouldn’t mean sacrificing style and quality,” according to information found on its official website.

As of now, the specific date for the store’s opening has not been released, and the Daily Hive has reached out to the company for further details but has not yet received a response. Local residents and fashion fans are invited to share their opinions about this new addition to the Kitsilano neighborhood by contacting the Daily Hive.

Source: Noah Wire Services