The second partnership between artist Pietro Terzini and Max&Co includes a genderless capsule collection inspired by street fashion and pop culture.
In Milan, renowned artist Pietro Terzini is once again collaborating with Max&Co, a youthful brand under the Max Mara Group, in a project aptly titled “Here We Go Again.” This marks Terzini’s second partnership with the brand, following a successful tie-up last year. Terzini, celebrated for his engaging and Millennial-oriented word art seen in various formats, including paintings and billboards, is extending his creative reach through Max&Co.’s &Co.llaboration initiative.
“We built a great relationship with the first chapter, with a lot of energy and positive creative stream… here they asked me to develop a broader collaboration based on my fashion taste,” Terzini stated. This collaboration reflects his journey into fashion, which was inspired by sports, particularly basketball, during his childhood in the mid-1990s. Influenced by the 1996 film “Space Jam” and figures like Michael Jordan, Terzini developed an appreciation for street fashion, often making trips to Milan with his parents to acquire basketball apparel and sneakers.
Terzini’s style has roots in American sports and hip-hop culture, stating, “What struck me fashion-wise at 6 or 7 years old still resonates with my personal style today.” He elaborated on the influence of artists such as Kanye West and Pharrell Williams, who merged Afro-American culture with contemporary fashion in the mid-2000s.
The designer emphasizes that his &Co.llaboration with Max&Co. centers on streetwear themes, drawing inspiration from the early days of the genre’s mainstream recognition through notable designers. The collection features a range of clothing essentials, including hoodies, varsity jackets, flannel shirts, and bombers, all accompanied by Terzini’s signature word graphics. Phrases like “I hope your email won’t find me,” “I’ll check and let you know,” and “heartbreaker” adorn various pieces, adding a playful twist to the overall aesthetic.
“These are somewhat minimal pieces characterized by my writings, which are my signature trait. I really wanted phrases to interact with the garments but also that they looked nicely placed,” Terzini remarked. The collection showcases a thematic connection centered around irony and fun.
While historically a womenswear brand, Max&Co. is marketing this capsule collection as genderless. Terzini explained, “We didn’t really plan for it to be genderless; it came naturally. I think streetwear is a very Bauhaus segment in fashion, in that shape always follows function.” He points out that the garments are designed with a focus on practicality, thereby making them universally wearable.
The collection is set to debut in stores in September, representing the eighth installment of the Max&Co. &Co.llaboration project. Previous collaborations have included partnerships with notable figures such as Italian stylist Lorenzo Posocco, British designer Richard Quinn, and designer Duro Olowu, showcasing the brand’s commitment to blending creativity with contemporary fashion narratives.
Source: Noah Wire Services
