The British brand’s 247 by Represent line features 65 pieces with a focus on performance, luxury, and nature-inspired designs.
The British streetwear brand Represent has unveiled its latest seasonal collection, the 247 by Represent line, featuring 65 pieces for Spring/Summer 2025 (SS25). This launch marks the largest seasonal collection to date for the performance-focused segment of the brand, which is recognized for its blend of luxury and streetwear style.
Nature continues to be a significant theme in this collection, introducing the ‘Realtree’ print, which builds upon the successful ‘Represent x Realtree’ mainline collection that recently sold out. This trend in camouflage is prominently featured on core training items, including the ‘2-in-1 Short’ and the ‘Hooded Training Jacket’, which are designed to cater to both fashion and functionality.
Advancements in fabric and technical innovation take center stage in the new collection. The range includes upgraded materials, technical meshes, and designs that enhance breathability and comfort, crucial for athletes and fitness enthusiasts. Additional performance features such as sweat-wicking and antibacterial treatments have also been integrated to support optimal performance during intense training sessions.
The collection draws inspiration from Rivington Pike, a picturesque area within the West Pennine Moors located in Rivington, Chorley, Lancashire. This destination is notable for being a favorite running spot for Represent’s founder and Creative Director, George Heaton. This connection to the local environment underscores the brand’s commitment to seamlessly integrating nature into its designs, a notion that was previously presented in the ‘Arc-2 Trainer,’ the 247’s inaugural performance footwear released in January 2025.
Moreover, the collection introduces a new colorway known as ‘Speed Green’, which features prominently in essential pieces. A new ‘Motion’ design is also introduced for the 247 ‘Oversized T-Shirt’ and ‘Oversized Hoodie’. Rounding out the collection are essential training accessories, including headwear, chest rigs, and gym bags, designed to enhance the overall training experience.
This latest offering from Represent reinforces the brand’s place within the luxury streetwear segment and its commitment to functionality, performance, and design.
Source: Noah Wire Services
