New luxury brand Retori showcases its inaugural collection at Harrods, highlighting collaborations with diverse artists and innovative design.

Retori is officially launching its first collection through a series of activations, including a prominent pop-up installation at Harrods in London. Established in 2024 and spearheaded by creative director Salma Rachid, the brand emphasizes collaborative outreach with a diverse array of artists, which informs each season’s collections. The inaugural women’s and men’s ready-to-wear lineup, named Chapter 01, was unveiled last September during Milan Fashion Week.

The collection is the culmination of dialogues with notable artists such as African-American textile artist Diedrick Brackens and El Salvador-born painter Daniella Portillo. This resulted in a sophisticated and functional wardrobe characterized by gentle silhouettes. The pop-up space at Harrods is currently showcasing a selection of women’s pieces, adorned with Art Deco-inspired displays featuring metal framework and textured glasswork, and will remain open until the end of the month.

In addition to Harrods, Retori has secured collaborations with several prestigious retail partners, including Istanbul’s Beymen, which recently hosted a luncheon for premium clients attended by Rachid. The brand is also showcased at Lou & the Finches in Berlin, where an apartment-style pop-up has been established to highlight the collection. Other partnerships include engagements with luxury retailers Stanley Korshak in Dallas and Takashimaya in Tokyo.

Retori is part of the Alsara Investment Group, a luxury conglomerate established in 2017 that encompasses various fashion and design enterprises. The group also includes the fashion and outerwear label Khrisjoy, design initiative Fromm, eyewear company Akoni, and Egypt-based jewelry brand Azza Fahmy, among others. Furthermore, it is reviving the legacy of Walter Albini, a pioneer in Italy’s ready-to-wear fashion scene.

Source: Noah Wire Services