RIMOWA’s new ‘Re-Crafted’ program aims to extend the life of its iconic suitcases through a meticulous refurbishment process, appealing to eco-conscious travelers.
RIMOWA, a globally recognized brand among travel enthusiasts, has established a circular program known as “Re-Crafted.” This initiative centers on sustainability and the longevity of its signature suitcases, which the brand is known for. Under this program, RIMOWA collects used suitcases directly from customers in-store, evaluating each piece for potential refurbishment. The initiative is designed to extend the life of their products while creating an environmentally conscious option for travelers.
The refurbishment process is rigorous, involving approximately 30 inspections performed by experts at RIMOWA. Suitcases deemed eligible for repair are meticulously restored and subsequently offered for sale as used products. This level of detail ensures that each suitcase meets the high standards expected from the RIMOWA brand.
The “Re-Crafted” program has garnered significant popularity, particularly among fans seeking out discontinued models and unique collaboration pieces. This includes the much sought-after two-wheel designs, which can be hard to find in the current market. Anticipation is building as the latest collection from the “Re-Crafted” program is set to launch on March 12. Given the demand, these items are forecasted to sell out swiftly.
For those interested in what the upcoming collection will offer, examples include several models of varying ages and prices, such as:
- Topas Compact Black, priced at ¥121,000, featuring two wheels and a TSA lock, originally manufactured in 2011.
- A selection of Topas Cabin S Silver models, ranging in price from ¥104,500 to ¥104,500, manufactured in either 2009 or 2022.
- Classic options, such as the Classic Cabin S Silver and Classic Flight Check-in L Silver, showcasing both four-wheel and two-wheel designs, with prices between ¥104,500 and ¥144,100.
- Additional offerings include the Original Check-in M Silver and Topas Check-in L Silver, priced at ¥124,300 and ¥144,100, respectively.
Some of these “Re-Crafted” suitcases retain unique traits, such as stickers placed by previous owners, which capture the history and stories of their travels. This not only contributes to their charm but also appeals to consumers looking for products with character.
RIMOWA’s “Re-Crafted” collection reflects a growing trend toward sustainability in fashion and accessories, aiming to meet the needs of eco-conscious consumers. As the release date approaches, interest in the program continues to grow, with enthusiasts eager to participate in a venture that marries luxury and responsible consumption. Release details are subject to change, and evaluations for the program’s content may evolve without prior notice.
Source: Noah Wire Services
