Paris: Roger Vivier’s Spring Summer 2025 campaign, titled ‘Un Air de Paris’, showcases a blend of heritage and modernity. Featuring icons like Ines de La Fressange and Xin Zhilei, the collection highlights timeless elegance amidst Paris’s stunning backdrop, reinforcing the brand’s ongoing relevance in the fashion world.

In a captivating display of fashion heritage and innovation, Roger Vivier has launched its Spring Summer 2025 campaign titled “Un Air de Paris,” which celebrates the timeless elegance of the brand while embracing a modern global perspective. This initiative was unveiled amid the stunning backdrop of the French capital, reinforcing the brand’s relevance within today’s dynamic fashion landscape.

At the heart of this richly curated campaign are renowned figures including French style icon Ines de La Fressange alongside her daughters, Violette and Nine D’Urso, and celebrated Chinese actress Xin Zhilei. Each individual brings their distinct charm to the campaign, highlighting the brand’s belief that elegance truly transcends both generations and geographical boundaries. This philosophy was notably expressed as Ines de La Fressange reflected on the concept of timeless fashion and how it intertwines with contemporary aesthetics.

Under the creative guidance of Gherardo Felloni, the campaign showcases a seamless fusion of personal expression and collective style. Prominent imagery, captured by photographer Marcin Kempski within the enchanting Parisian salons, presents the collection in spaces where the historical grandeur of the setting meets modern vibrancy. The interplay of natural light across intricately designed wallpapers and antique boiseries accentuates the refined and refreshingly modern essence of the pieces on display.

Central to the collection is the Belle Vivier slingback, known for its striking colour-block compositions. Complementing this distinguished footwear is the newly introduced Belle Vivier bag, inspired by the travel luggage of the 1930s, which underscores Roger Vivier’s ongoing commitment to reinvention while upholding its signature sophistication. This season, the Belle Vivier bag is offered in a palette of hues including classic black, bright white, and vibrant yellow, adorned with the brand’s iconic buckle—a feature reminiscent of the classic Belle Vivier pump.

The inclusion of figures like Xin Zhilei exemplifies the brand’s unwavering universal appeal. From the elegantly chequered marble floors of a traditional Parisian salon to the splendour of the Pont Alexandre III, these women gracefully embody the spirit of modern elegance, demonstrating how Victor’s creations resonate across different cultures and epochs.

Furthermore, the campaign highlights several noteworthy pieces, including the Efflorescence Jewel Handle bag, the iconic I Love Vivier pumps, and a finely embroidered raffia gilet, which enhance the collection’s overall allure. For eveningwear, Roger Vivier introduces eye-catching mini-bags and heeled sandals decorated with the legendary ‘Pilgrim’ buckle, echoing the Maison’s rich historical archives.

The launch of “Un Air de Paris” by Roger Vivier not only serves to celebrate its longstanding heritage but also reinforces the brand’s position within the ever-evolving world of fashion, illustrating how timeless brands can effectively remain relevant.

Source: Noah Wire Services