Top designer Roksanda Ilincic showcases her reimagined archival designs at London Fashion Week, emphasizing sustainability through innovative fabric care in collaboration with Dylon Detergent.
Top designer Roksanda Ilincic is making waves in the fashion world by reintroducing some of her celebrated archival designs during her Autumn/Winter 2025 runway show at London Fashion Week. The event took place amid a backdrop where the industry often prioritizes new trends over the preservation of previous collections. Roksanda’s show stands out for its focus on sustainability and the clever use of revitalized fabrics.
In a collaboration with Dylon Detergent, Roksanda has successfully restored and rejuvenated her archival pieces, employing advanced techniques to breathe new life into the garments. This innovative approach involved the careful cleaning and reimagining of colorful fabrics, making them appear as fresh as new creations. Roksanda expressed her confidence in the project, highlighting the effectiveness of the restored items.
Among the attendees championing this ‘old is new’ trend was pop star and television presenter Rochelle Humes. Speaking to The Mirror, Humes shared her enthusiasm for the initiative, stating, “As a busy mum, I need my clothes to look their best, and Dylon helps me achieve that. I love how it keeps colours vibrant and simplifies my laundry routine.” Rochelle attended the show in one of Roksanda’s archival pieces, expressing her delight at how the outfit looked brand new, despite its history. She noted the significance of the “Rethink New” message, adding, “It’s inspiring to see how Dylon Detergent has worked its magic on this outfit, not only to clean it but also make it look new again.”
The partnership between Roksanda and Dylon aims to promote the idea of garment preservation and renewal within the fashion community, presenting a model for a more sustainable future. Their collaboration spotlights the effectiveness of innovative fabric care, which not only cleans but also prolongs the lifespan of cherished pieces.
Caroline Rush, chief executive of the British Fashion Council, commented on the collaboration’s broader implications, stating, “The collaboration highlights the impact of innovative partnerships in driving positive change and reducing waste across the industry.” As fashion enthusiasts consider the future of their wardrobes, Roksanda’s show at London Fashion Week sets a precedent for sustainability, emphasizing the importance of maintaining and cherishing existing pieces rather than constantly seeking the next fashionable item.
Source: Noah Wire Services
