The latest Saint Laurent campaign showcases Hollywood icon Michelle Pfeiffer, emphasizing power dressing against the backdrop of New York City’s skyline.
The latest Saint Laurent Summer 2025 campaign has been unveiled, directed by esteemed creative Anthony Vaccarello and captured by renowned photographer David Sims. This season, the luxury fashion house has brought Hollywood royalty into the limelight, featuring Michelle Pfeiffer, an actress celebrated for her contributions to cinema, as the central figure in a series of striking portraits set against New York City’s iconic skyline.
The campaign encapsulates the essence of Saint Laurent, focusing on elements such as tailoring, refinement, and an inherent sense of power. Pfeiffer, clad in oversized double-breasted suits, crisp striped shirts, and sharply knotted ties, exemplifies a contemporary authority grounded in an interplay of tradition and modernity. The structured silhouettes represent a nod to the brand’s esteemed heritage of tailoring while seamlessly aligning with Vaccarello’s current vision.
Components of the collection include a leather jacket layered over precise suiting, introducing a dynamic contrast that melds discipline with a rebellious edge—elements that have historically defined Saint Laurent’s identity. The campaign features a muted color palette dominated by shades of charcoal, black, and deep burgundy, allowing for the craftsmanship and fluidity of the garments to take center stage, complemented by subtle gold cuff bracelets that add an understated statement.
The backdrop, showcasing sweeping views of New York’s financial district, mirrors the campaign’s metropolitan energy and reinforces the structured confidence represented in the collection. Pfeiffer, known for her piercing gaze and effortless stature, conveys a quiet strength throughout the series, emphasizing that power dressing is more about a commanding presence than extravagance.
The campaign extends beyond merely showcasing apparel; it embodies a distinct attitude. Pfeiffer’s role aligns with Saint Laurent’s ongoing tradition of collaborating with individuals who transcend fleeting fashion trends. Her casting reflects a deliberate choice to step away from youthful motifs often idolized in the industry, instead presenting a narrative of power characterized by maturity and self-assuredness.
Through this campaign, Saint Laurent continues its trajectory of honoring icons—individuals who radiate confidence without artifice. Michelle Pfeiffer stands as more than just a brand ambassador; she symbolizes the sophisticated intensity and sophistication that Vaccarello consistently brings to the fashion house.
Source: Noah Wire Services
