The Salvation Army’s new campaign encourages businesses to donate obsolete stock, showcasing the benefits of second-hand fashion.

The Salvation Army has initiated a new campaign aimed at encouraging businesses to donate obsolete, end-of-line, and faulty stock for reuse and repurposing. This effort is spearheaded by its trading arm, the Salvation Army Trading Company (SATCoL), which has created a striking photoshoot to highlight the potential of second-hand fashion.

The campaign showcases the collaborative work of fashion industry photographer Camille Sanson and stylist Karl Willett, known for styling celebrities for prominent events such as the Grammys, the Met Gala, and Vanity Fair magazine. This collaboration aims to illustrate the aesthetic and practical benefits of purchasing second-hand items, with a particular focus on fashion.

SATCoL operates a comprehensive network of charity shops, donation centers, and clothing banks across the country. The organization collaborates with various businesses to accept excess, returned, and end-of-line stock of clothing and home goods for resale. This initiative not only addresses the issue of waste in the retail industry but also supports the charity’s objectives.

Shaunacy Burne, the corporate partnerships manager at SATCoL, outlined the campaign’s mission: “We are partnering with businesses to receive their obsolete, end-of-line and faulty stock to be reused or repurposed. Not only are we helping brands to meet their CSR goals with our sustainable solutions, but the donations we receive are sold in our retail outlets to help raise vital funds for our parent charity.”

Through this initiative, SATCoL emphasizes the importance of sustainability and its commitment to turning potential waste into valuable resources that benefit the community.

Source: Noah Wire Services