London: Designer Sarah Staudinger draws inspiration from the English countryside for her latest Staud collection, showcasing comfort and elegance. Significant design changes aim to cater to young professional women, merging practicality with style while highlighting the longevity of each piece through innovative materials and techniques.
Sarah Staudinger, the creative force behind the contemporary fashion brand Staud, has drawn inspiration from the English countryside for her latest collection, showcased for Fall 2023. Known for her admiration of late fashion icon Carolyn Bessette Kennedy, Staudinger has shifted her focus from the minimalism of the ’90s to the elegance of British aristocracy, emulating the style of former model and aristocrat Stella Tennant.
The collection reflects Staudinger’s understanding of her target market—young professional women who seek a polished appearance without compromising on comfort. Notably, the designer has made alterations to her classic trouser design, incorporating an elastic waistband while maintaining a sleek, tailored aesthetic. This practical innovation aligns with the preferences of her clientele, allowing them to navigate work environments with ease and style.
Leather and suede feature prominently in the new line, characterised by pieces such as mini moto dresses, Western-inspired jackets, and trench coats, all created with the intention of providing “good leather at a reasonable price point.” Staudinger emphasises the longevity of these designs, suggesting that their minimalistic approach ensures they remain stylish over time.
Additionally, Staudinger has infused her signature beading techniques into more versatile ready-to-wear items, beyond the typical use in products like the brand’s Tommy bag. In an interview with Vogue, she stated, “I love that we are pushing beading into new ways like outerwear.” This innovative approach is evident in a black suede jacket adorned with tonal beads and sequins, featuring a horse and floral print that offers a unique blend of formal and playful style.
Overall, Staudinger’s Fall 2023 collection represents a thoughtful amalgamation of comfort, elegance, and modernity, appealing to the sensibilities of contemporary women.
Source: Noah Wire Services
