London: Scoop showcased around 170 brands, featuring influential designs from Spain, France, and beyond. The event’s 1950s theme drew positive feedback from exhibitors despite economic challenges, highlighting a mix of stylish, budget-friendly options that reflect modern consumer desires.
Scoop, a prominent fashion exhibition, showcased an array of around 170 brands and designers, including approximately 20 from Spain and 25 from France, among others from Denmark, Sweden, the US, and the UK. The event, held during a grey Monday, provided a vibrant atmosphere, with various exhibitors highlighting stylish, budget-friendly options. Among the offerings were womenswear brands, footwear lines such as Melissa, jewellery companies like Orelia, and lifestyle brands including the fragrance business Ampersand.
Notable buying teams included representatives from well-known retailers such as Fenwick and Galeries Lafayette, along with independent stores like The Hambledon, The Dressing Room, and Doodie Stark. The show’s theme this season embraced a nod towards the 1950s, with Pop Art influences accentuating the displays. Attendees were greeted by a model of a Scoop soup can, adorned by the founder Karen Radley’s dog, Perry, as well as a working jukebox and American diner-inspired seating.
Radley reported a positive atmosphere at the show, stating, “Everyone was looking for newness this season.” Many exhibitors expressed satisfaction with the exhibition’s design and footfall, although some noted that attendance numbers could have been higher.
Deryane Tadd, owner of The Dressing Room, commented that the show had been positively received, reflecting on the need for fresh and exciting products. “Everyone is saying it has been a good show and today has been positive,” she said. Tadd also mentioned her shop’s tough experience with hacking last year but highlighted a strong start for the current year, celebrating the store’s twentieth anniversary.
Claire Wright, founder of Gemini Woman, shared her optimistic outlook, commenting on the positive impact of new product lines on her business after a challenging first half of the year. She mentioned an increase in her buying budget to avoid low product variety in the future while also preparing for rising costs following the new budget announcements.
Victoria Suffield, owner of The Hambledon, reported a steady flow of customers but pointed towards industry challenges, including slow product shipping. She acknowledged a general increase in her buying budget while expressing the inherent risks involved in bringing new brands into the mix.
Juls Dawson, director of Just Consultancies, noted that Nobody’s Child had a strong debut at the UK trade show, with 15 new accounts opened, thanks to its attractive wholesale pricing. He observed that while some brands are thriving, others are struggling to make inroads in the market. “People take on new brands if there’s a real reason to bring them in,” he said.
This season marked a change for Scoop, as it no longer coincided with Hyve Group’s Pure London x JATC, which has moved to the NEC Arena in Birmingham. Radley indicated that with less than 20% crossover between the shows, Scoop’s attendance was unaffected.
Kally Shukla, director at Jam Agent, highlighted the good reception of the brands exhibited and confirmed positive reactions from buyers. However, she observed a tightening of budgets, indicating that both buyers and brands are cautious in this economic climate. “When buyers tighten their belts, so do brands,” she stated.
The exhibition not only provided a platform for brands to showcase their offerings but also reflected the ongoing dialogues surrounding fashion trends, economic challenges, and the exploration of budget-friendly options for consumers interested in both retro and contemporary styles.
Source: Noah Wire Services
