SHEIN X partners with female-founded brand BY FELIZIA to offer a new collection of stylish and accessible resort wear, featuring unique pieces for summer vacations.
SHEIN X, the program from the global online fashion and lifestyle retailer SHEIN aimed at supporting independent designers, has launched a new collaboration with the female-founded brand BY FELIZIA. This exclusive collection focuses on resort wear, designed to offer luxury style at an accessible price point.
Founded in 2021 by sisters Fulya Abat and Beliz Eslina Abat, BY FELIZIA aims to create a modern, empowering brand tailored for women by women. The duo expresses that their vision centers on promoting uniqueness through unity, drawing inspiration from their close relationship. Their design philosophy marries sexy and bold aesthetics with a romantic and sophisticated flair.
The newly released collection features 57 distinct stock-keeping units (SKUs), including a variety of options such as jumpsuits, dresses, and matching sets. Each piece incorporates elements of Bohemian resort wear, characterized by vintage prints, crochet accents, and delicate string embellishments.
The collection aims to cater to the growing demand for refined yet relaxed vacation apparel that effortlessly enhances summer wardrobes. As part of SHEIN X’s ongoing commitment to innovative collaborations, the BY FELIZIA collection is designed to provide vacation-ready looks that elevate one’s style—regardless of the destination.
Shoppers can find the collection available now exclusively at us.shein.com.
Source: Noah Wire Services
