Shoezone has introduced a mobile application designed to improve the digital shopping experience, featuring personalized tools and seamless integration with its retail network.
shoezone, a retailer specializing in footwear both online and in physical locations, has launched a new mobile application designed to enhance the digital shopping experience for its customers. Available for download on the Apple App Store and Google Play Store, the app incorporates various features aimed at making shoe shopping easier and more personalized.
The app, developed in collaboration with mobile app designers Swipe & Tap, offers tools such as a wishlist function and an interactive returns portal. These features are expected to streamline the purchasing process and help users manage their selections more efficiently. Customers will be able to explore a wide array of styles from both the shoezone’s own brand and other name brands. The app retains the intuitive filtering options found on the retailer’s website, allowing users to browse products by various promotions, including the ongoing offer of “2 pairs of shoes for £10” and a robust clearance outlet section.
Prominently featured within the app is a personalized shopping experience that provides exclusive discounts, all while integrating seamlessly with shoezone’s existing store network. Moreover, the app offers an express delivery service that guarantees free next-day delivery with no minimum spend, enhancing customer convenience.
The launch of the app marks a significant step in shoezone’s marketing strategy, as it enables the company to send push notifications directly to users—a feature that the retailer identifies as a major area of focus as it looks ahead to 2025. Initial results from the app’s performance have been promising; the conversion rate through the app is currently 8% higher than that on the shoezone website, and downloads are increasing at an average rate of 24% per week.
A spokesperson for shoezone remarked, “It’s exciting to officially launch our app, and ensure all shoppers have easy access to affordable footwear. We believe it’s our responsibility to ensure customers have the same outstanding shopping experience that you’d expect in a shoezone store.” This sentiment reflects the retailer’s commitment to enhancing customer service and shopping convenience in the competitive online retail market.
Source: Noah Wire Services
