From May 13 to 15, the Serra Park Events Center in Gramado hosts the SICC International Leather and Footwear Exhibition, featuring a strategic content program with expert talks on trends, technology, and business management alongside showcases of the latest footwear and accessory collections.
From May 13 to 15, the Serra Park Events Center in Gramado, Rio Grande do Sul, will host the SICC – International Leather and Footwear Exhibition, a key gathering for the national and international footwear sector. This event extends beyond traditional brand showcases and spring/summer collection launches by incorporating a strategic content program designed to strengthen retail, foster innovation, and enhance customer loyalty.
The SICC event features the eMerkator Talks, a series of lectures led by experts from various facets of the footwear industry, including fashion trends, technology, consumer behavior, and business management. The lectures aim to provide practical insights and actionable solutions tailored to the daily operations of stores and brands within the sector.
Roberta Pletsch, director of Merkator Feiras e Eventos, the company organizing the fair, highlighted the importance of this content program, stating, “We are alongside retail, offering content that can point to new paths for business growth in the short and medium term. We are aware that a fair that brings together such an important segment, which generates thousands of jobs both in industry and commerce, cannot be limited to just one end of the commercialization process; it is necessary to offer tools that can inspire exhibitors, retailers, and visitors.” She also noted that each topic for the lectures was carefully selected to maximize value and relevance for participants.
The lecture schedule is as follows:
May 13 – Tuesday
– 11 a.m.: “What trend sells?” with Juhlara Silva, stylist and director of Pirei Trends.
– 2 p.m.: “Innovation as an economic development driver,” with Daiana Monzon, Secretary of Economic Development of Novo Hamburgo city hall.
– 3 p.m.: “Children’s market: fashion and behavior trends to sell more,” with Kátia Duarte, Children’s Fashion Cool Hunter and Content Creator at Pop Pop.
– 5 p.m.: “How Artificial Intelligence will revolutionize footwear store management,” with Gillian Stuart from Linx.
– 6 p.m.: “From Trend to Reference: Building a memorable brand,” with Francinne Bacelar from Sebrae National.
May 14 – Wednesday
– 2 p.m.: “Innovating in fashion retail doesn’t need to be expensive,” with Alex Marques from Data System.
– 3 p.m.: “Silver Retail: Trend or new rule of the game?” with Mateus Piveta and Mariana Ostjen from Geronto Fair.
– 4 p.m.: “5 Secrets for your footwear store to sell more,” with Nathan Polete, sales executive at Linx.
– 5 p.m.: “Secrets of efficient inventory management to boost revenue,” with Rafael Reolon, director of Linx Retail, and Renato Barboza, director of La Femme Calçados.
May 15 – Thursday
– 10 a.m.: “The South Base: Connecting tradition and innovation,” with Christian Thomas, CEO of CT Shoes Solutions.
– 11 a.m.: “Olfactory communication as a soft skill,” with Ana Roig Aromas and Ana Lucia Albretch.
– 12 p.m.: “Smart Digital Presence,” with digital creator Albino Fashion.
Besides its educational program, SICC serves as a major platform for showcasing the latest in footwear and accessory trends. The event brings together approximately 220 brands, attracting an expected attendance of around 10,000 visitors, including industrialists, retailers, and other professionals from Brazil and various international markets.
The exhibition operates daily from 9 a.m. to 7 p.m., providing ample opportunity for engagement and networking within the footwear sector. The combination of curated content and a broad exhibition makes SICC a significant event for those involved in industry and commerce, offering a comprehensive experience that blends market trends, technology, and business strategy.
Source: Noah Wire Services
