Swedish technology company Sitoo announces collaboration with British luxury brand Osprey London to improve digital shopping experiences, melding craftsmanship with innovation.
Sitoo, a Swedish technology company specializing in cloud-native point-of-sale (PoS) systems and unified commerce solutions, has announced a new collaboration with British luxury accessories brand Osprey London. This partnership, aimed at enhancing Osprey’s digital transformation, is part of a strategic effort to create a seamless shopping experience that merges traditional craftsmanship with modern innovation.
In a LinkedIn post, Sitoo expressed enthusiasm about the partnership, stating, “Reimagining British premium, Osprey London’s digital transformation over the past year has been designed to support future growth. Today, we’re proud to collaborate in creating a seamless shopping experience for their customers – an immersive destination where heritage meets innovation, blending timeless elegance with playful energy for an authentic brand experience.” The post emphasized Sitoo’s commitment to fostering a collaborative environment, stating, “We warmly welcome the team to the Sitoo family and look forward to a successful partnership built on innovation and shared achievements. It’s a privilege to be part of their journey.”
The announcement follows Sitoo’s recent receipt of a €26 million minority investment from Verdane, a growth equity firm. This investment is intended to boost Sitoo’s ambitions in both the U.S. and global markets, while also reinforcing its presence within the UK and European regions. Pål Malmros, a Partner at Verdane, commented on the company’s progress, highlighting its transformation from a local player into a leading market force in the Nordics. He stated, “We have seen Sitoo deliver on its growth ambitions with best-in-class execution by Jens Levin and the team since we first met in 2019. Back then they were a local Swedish player with big ambitions, and has now become the clear market leader in the Nordics. We look forward to partnering with the team to help build the business into a global category leader.”
Jens Levin, CEO and Co-founder at Sitoo, spoke of the new partnership, expressing his excitement about working alongside Verdane, whose expertise aligns with Sitoo’s vision for growth. Levin noted, “Our ability to consistently deliver cutting-edge technology and exceed customer expectations has allowed us to establish ourselves as trusted partners to leading retailers like Mint Velvet, Nudie Jeans, TFG London, and Jigsaw.” He recognized the significance of the collaboration with Osprey London, heralding it as “the beginning of an exciting new chapter” in Sitoo’s journey toward expanding into North America and further redefining the retail landscape.
The move marks a significant step for both Sitoo and Osprey London as they seek to address the evolving needs of modern consumers while leveraging innovative technology solutions to enhance customer engagement.
Source: Noah Wire Services
