Steve Madden unveils a new global eCommerce platform aimed at enhancing online shopping experiences through centralized management and partnership with RunDTC.
Steve Madden, a leading name in fashionable footwear and accessories, has announced the launch of a revitalized global eCommerce platform designed to enhance the online shopping experience. This initiative, which is part of a broader digital transformation strategy, was developed in partnership with RunDTC, a well-known digital eCommerce agency, and utilizes the capabilities of Contentstack, a digital experience platform.
The new eCommerce ecosystem aims to address previous inefficiencies that arose from local teams managing independent Shopify sites. This led to inconsistent brand experiences and sluggish site performance, compounded by the use of over 260 applications across various sites. The latest implementation enables centralized management of 30 global sites for brands including Dolce Vita, Betsey Johnson, and Steve Madden.
Jon Grigson, Vice President of Global Technology & eCommerce at Steve Madden, emphasized the strategic choice of RunDTC, stating that “RunDTC’s extensive experience in eCommerce… made them our first choice. They’ve been more than a service provider – they’ve been true partners.”
RunDTC’s CEO, Paul Zaengle, explained the benefits of the new system, noting that it streamlines operation and enhances the customer experience by allowing local teams to manage content while the global team oversees the Shopify administration. This new model has reportedly already improved conversion rates by 16.5%, indicating a positive reception from consumers.
To achieve this, RunDTC created a custom theme for multi-brand use and developed an advanced integration between Shopify and Contentstack. This setup allows specific brand and regional content management, significantly reducing reliance on developers for content updates, and facilitating quicker adjustments to marketing strategies.
Neha Sampat, the CEO of Contentstack, expressed pride in partnering with Steve Madden, recognizing the company as an iconic addition to their clientele. She mentioned that Contentstack supports various notable retail names, underlining the importance of delivering compelling digital experiences in a competitive market.
The updated eCommerce framework is poised to not only improve user engagement but also increase operational efficiencies and cost savings for Steve Madden as it continues to adapt to the digital retail landscape.
Source: Noah Wire Services
