Swedish Stockings continues its commitment to sustainability with a new collection that merges innovative design with environmental advocacy, featuring unique knitting techniques and a vibrant color palette.
SWEDISH STOCKINGS, a Swedish sustainable legwear brand, has unveiled its Spring/Summer 2025 collection, which continues its commitment to environmentally friendly practices and innovative fashion solutions. The brand, known for its unique approach, utilizes eco-conscious methods and operates a recycling system that converts old stockings into new materials.
The announcement comes alongside the brand’s ongoing initiatives that merge environmental advocacy with fashion. Among their notable achievements, SWEDISH STOCKINGS has produced the world’s first rip-resistant tights made entirely from recycled materials. Furthermore, the brand engages in tree-planting campaigns, collaborates with other fashion labels such as GANNI and RODEBJER, and provides stockings for ballet companies, reinforcing its dedication to sustainability.
The new collection draws inspiration from handcraft techniques, showcasing various knitting styles, including crochet and lace. The color palette features a harmonious blend of soft hues such as brown, gray, and pink, complemented by bold accent colors like sky blue and green apple.
Visually, the campaign is set in Tokyo, with the promotional materials photographed and styled by the Swedish creative duo Rami Hanna and Hanna MW. The theme of the collection explores the interplay between modernity and retro nostalgia, capturing the fusion of old and new elements. This transformative energy reflects an individual’s mood through accessorizing, offering a charming selection of legwear in diverse knitting styles and colors.
Customers are encouraged to explore this new era of legwear, with a range of visual representations symbolizing both the elegance of traditional craftsmanship and contemporary fashion trends. The collection highlights the potential for aesthetic pleasure and sustainability in the realm of legwear fashion.
Source: Noah Wire Services
