Target Corporation has announced a multi-year partnership with Champion, set to release a collection of over 500 items in August 2025, featuring affordable and stylish sportswear for all ages.
Target Corporation has entered into a multi-year partnership with Champion, the American sportswear brand, announcing a collection set to launch in August 2025. This collaboration will feature over 500 items of apparel, accessories, and sporting goods designed for both adults and children.
Rick Gomez, Target’s Executive Vice President and Chief Commercial Officer, emphasized the value of this partnership, stating, “When you combine Champion’s legacy in sportswear with Target’s style authority, the result is something special.” He noted that the collection aims to merge sport, style, and culture in a way that resonates with their customer base.
The upcoming Champion collection will incorporate on-trend colors and premium fabrics, drawing inspiration from the brand’s extensive history that spans over a century. Most items in the collection will be priced under $40, reflecting Target’s commitment to affordability and quality. Following the initial launch, a limited-time collection featuring classic, varsity-inspired styles for men and women will be introduced in September.
Jamie Salter, Founder, Chairman, and CEO of Authentic Brands Group, which owns Champion, remarked on the significance of the partnership, stating, “This partnership underscores Champion’s enduring influence and strategic growth as we introduce the brand in a meaningful way through one of the most respected retailers in the market.”
Target has a history of successful collaborations with well-known brands, including Apple, Disney, and Levi’s, and this partnership with Champion further solidifies its strategy to enhance product offerings and shopping experiences for customers.
For added convenience, Target is offering fulfillment services such as Drive Up and Order Pickup, which allow customers to receive orders in as quickly as two hours without a minimum purchase or membership fee. Additionally, members of Target’s Circle 360 program can benefit from same-day delivery and free shipping on orders over $35.
Source: Noah Wire Services
