The launch of tenhaag’s new collection at Humanic in Vienna marks a turning point in footwear design, emphasizing eco-friendly practices and stylish functionality.
On March 6, 2025, Humanic’s flagship store at Mariahilfer Straße 37-39 in Vienna became the site of a notable event in the footwear industry with the launch of the new collection from the sport-lifestyle brand tenhaag. The occasion attracted a wide array of guests from the realms of fashion, television, film, and media. Among those attending were popular Austrian actress Lilian Klebow, fashion designer Sabine Karner, Miss Austria 2024 Lucia Sisic, and TV personality Ekaterina Mucha, all of whom explored the exclusive collection that seeks to merge cutting-edge design with active living.
The launch underscores tenhaag’s focus on producing footwear that combines style with functionality while adhering to sustainable practices. The collection prominently features materials like recycled polyester and natural rubber, showcasing the brand’s commitment to eco-friendly manufacturing. Founded in 2024 by Paul Green GmbH, which has a long-standing reputation in high-quality women’s footwear since its establishment in 1988, tenhaag aims to attract a younger demographic interested in urban trends alongside athletic performance.
Humanic, which has been a staple in the footwear market for over 150 years, has played a significant role in transforming sneakers into mainstream fashion items. The retailer operates 142 stores in Austria and various other European countries, emphasizing quality craftsmanship and trend-setting designs. The decision to prominently showcase tenhaag within Humanic’s well-curated three-story retail space reflects the quality and distinctiveness of the new sneaker line.
The launch event included a panel discussion where guests were offered insights into the brand’s creative vision, as well as a breakdance performance—a vibrant representation of the dynamic lifestyle that the brand embodies. The evening was filled with creativity and showcased Austria’s lively fashion and footwear scene, further indicating the country’s growing importance in good design.
In a separate development within the footwear industry, Venezuelan-born designer Sara Valeri is rapidly gaining recognition as a leading innovator in sports and footwear design. Through her online brand, SVR Design, she is at the forefront of combining fashion, performance, and technology, particularly with an emphasis on 3D-printing and sustainable materials. Valeri’s approach not only aims to create stylish and high-performing footwear but also to introduce sustainable solutions that can revolutionize the industry.
Sara Valeri began her journey in Venezuela, later studying Industrial Design at SCAD and earning a Master of Science in Sports Product Design from the University of Oregon. She has garnered experience working for notable brands such as Under Armour and HOKA, where she has focused on pushing the digital boundaries in performance footwear design. Her innovative projects have won multiple awards, including accolades from the International Design Awards and the FIT Sport Design Awards.
She envisions a future in which her brand, SVR Design, evolves into a platform for experimental design in luxury and sports footwear through digital technology. Valeri aims to foster a collaborative environment for designers across various fields, inspiring a wave of creative solutions that balance aesthetics with functionality. As she continues to establish SVR Design as a beacon of innovation in the footwear industry, her journey represents the growing intersection of fashion, technology, and sustainability.
Both the launch of tenhaag at Humanic and Sara Valeri’s advancements highlight a significant moment in the contemporary footwear landscape, where style and performance increasingly align with sustainability in design.
Source: Noah Wire Services
