TENCEL partners with Intimasia at Lingerie Fashion Week to unveil sustainable fiber innovations and foster collaborations in the textile industry.
TENCEL, the flagship textile brand of Lenzing, has made a significant move in sustainable fashion by partnering with Intimasia to present its innovations at the seventh edition of the event, which took place in Mumbai. The showcase lasted for three days and featured a range of sustainable fiber innovations, including TENCEL Lyocell A100 and LENZING ECOVERO Black, emphasizing eco-friendly practices in the textile industry.
The collaboration occurred during Lingerie Fashion Week, where TENCEL joined forces with leading Direct-to-Consumer (D2C) and mainstream brands such as BUMMER, SELSIA, XYXX, and SHYAWAY. These partnerships resulted in the unveiling of new intimate and loungewear collections that marry contemporary design with sustainability principles. This presentation served to highlight TENCEL’s considerable influence in the evolving landscape of modern fashion.
Avinash Mane, Senior Commercial Director of Textile Business at Lenzing for the AMEA & NEA regions, lauded the event as an exceptional platform for connecting with industry stakeholders. Speaking to the Fibre2Fashion, he remarked, “Intimasia 2025 has been an outstanding platform for connecting with key stakeholders and showcasing our latest innovations in sustainable fibers. Through our renewed TENCEL brand philosophy—Nature. Future. Us.—we are reaffirming our dedication to driving responsible and sustainable textile solutions.” He noted that the event played a crucial role in fostering collaborations poised to reshape the industry and accelerate meaningful change.
The showcase included interactive product demonstrations and exclusive collection unveilings, allowing attendees to engage with the latest advancements in textile technology. Innovations presented included various forms of TENCEL fibers, such as TENCEL Lyocell LF, TENCEL Lyocell x Micro, and TENCEL Lyocell Fill, which embody Lenzing’s commitment to developing high-performance, eco-friendly materials that support the sustainability goals of the industry.
Running concurrently with Intimasia was Source NXT, a key sourcing event that brought together global manufacturers, suppliers, and buyers. This gathering focused on exploring innovative materials and technologies essential for the production of hosiery and knitwear. TENCEL’s participation in this segment further exemplified its versatility and role in promoting sustainable fashion practices.
Overall, TENCEL’s engagement in Intimasia 2025 yielded positive outcomes, characterized by lively discussions and productive collaborations. The event concluded with a sense of optimism regarding the potential for innovation in the textiles sector as stakeholders look ahead to 2025 and beyond, reinforcing TENCEL’s reputation as a leader in sustainable textile solutions.
Source: Noah Wire Services
