The 1970s continue to shape contemporary beauty with a resurgence of hairstyles and makeup that celebrate individuality and glam.
The 1970s emerged as a defining period for beauty, fashion, and entertainment, renowned for its vibrant aesthetic marked by disco balls, sequined outfits, and bold hairstyles. This era fostered an environment of glamor and fearless experimentation, where individuality thrived. Today, those trends continue to cast a long shadow over the beauty industry, with celebrities, including Saweetie, embodying ‘70s styles that echo confidence and nostalgia.
Currently, notable ‘70s-inspired hairstyles such as voluminous waves, shag cuts, and soft glam makeup are making a significant resurgence, appealing to both seasoned fans and a new generation, including Gen Z. This revival highlights the enduring influence of ‘70s beauty, proving that vintage glam persists in contemporary aesthetics.
One of the hallmark hairstyles from the decade is the feathered volume, often associated with actress Farrah Fawcett. This hairstyle features voluminous, face-framing layers that convey an effortlessly glamorous appeal. Modern adaptations of this style utilize round brushes, texturizing sprays, and specific blow-drying techniques, allowing for a soft yet structured finish that appeals to those wishing to channel retro beauty.
Another notable hairstyle, the shag cut, came to symbolize rock-and-roll cool. Popularized by icons such as Jane Fonda and Stevie Nicks, this look comprises choppy layers and tousled texture, offering a low-maintenance option that flatters a variety of face shapes and hair types. Contemporary interpretations often feature soft bangs and textured finishes, making the shag a favorite choice for individuals embracing an edgy but effortless aesthetic.
Curtain bangs, made iconic by figures including Brigitte Bardot and Goldie Hawn, are experiencing a resurgence as well. This style features a soft, center-parted fringe that complements almost any hair length, adding a vintage charm to modern hairstyles. Their versatility lies in their ability to frame the face and enhance movement, adaptable to an array of styling techniques.
Additionally, the celebration of natural curls during the ‘70s highlighted icons like Diana Ross and Pam Grier, whose bold curls represented power and self-expression. Today, the emphasis on natural textures is gaining traction, with products like curl creams and hydrating treatments allowing individuals to maintain defined, frizz-free curls that encapsulate the era’s glam.
The elongated, pin-straight hair famously worn by Cher remains another timeless trend from the ‘70s. This sleek style is characterized by its glossy finish, serving as an enduring symbol of elegance. Modern methods, such as keratin treatments and heat protectants, have made it easier for individuals to achieve and maintain this iconic look.
Transitioning to makeup, the ‘70s featured a distinctive blend of natural beauty and bold statements. The era is remembered for soft, dewy skin that creates a no-makeup makeup look, achieved with lightweight foundations and radiant primers. Earth-toned eyes were also a staple, with warmer hues of brown and orange dominating the palette, enhancing various skin tones.
Bold eyeliner, a signature element worn by icons such as Bianca Jagger, has made a comeback, evolving into contemporary graphic designs that incorporate colorful and artistic twists. Meanwhile, feathered brows, inspired by Brooke Shields, embrace natural beauty while providing a touch of expressiveness, reflecting the free-spirited aesthetic of the period.
The glossy lips, once seen on stars like Donna Summer, have also returned, contrasting sharply with the matte trends of later decades. The high-shine, hydrated look of ‘70s lips is now making waves, underscoring the revitalization of vintage beauty trends.
Modernizing ’70s beauty involves adapting these classic looks to suit contemporary styles rather than exact replication. This can be achieved by combining vintage hairstyles with modern fashion elements—pairing a voluminous feathered blowout with a sleek blazer, for example. Makeup can also strike a balance; a bold, smoky eye accentuated with a nude lip fosters a refined profile while embracing retro influences.
As the beauty world looks ahead to 2025, several key points can help navigate the revival of ’70s styles. Shag cuts and curtain bangs can be tailored to fit various hair textures, while embracing natural curls has become more celebrated than ever. Those looking to incorporate elements of ‘70s beauty into their routine may find it effective to integrate just one aspect—like tousled waves or a wash of warm eyeshadow—into their everyday look for a modern twist on vintage glam.
The ‘70s continue to resonate in today’s beauty landscape, with innovative products enhancing the classic looks that made the decade unforgettable. Whether leaning toward soft glam or bolder styles, the enduring influence of the ‘70s remains a significant component of contemporary beauty culture.
Source: Noah Wire Services
