Sustainable Jungle highlights the reliance on virgin plastics in activewear and the industry’s shift towards using recycled materials to mitigate ecological risks.
Recent insights from Sustainable Jungle have brought to light the environmental impact of the activewear industry, particularly highlighting its reliance on virgin plastics. Common materials such as polyester, nylon, and elastane are prevalent in activewear due to their desirable properties, including sweat-wicking capabilities and stretch. However, the publication warns that the consequences of using these materials are profound, as many garments ultimately end up in landfills. Over time, plastic clothing can degrade into microplastics, posing a significant risk to ecological systems.
In response to these concerns, numerous activewear brands are beginning to pivot towards sustainability by utilizing recycled plastics in their products. While this approach is not without its drawbacks, it presents a somewhat improved alternative. Additionally, brands are increasingly exploring innovative performance materials that are either natural or more environmentally friendly. Sustainable Jungle emphasizes the importance of ethical manufacturing and green business practices, prompting consumers to consider the broader implications of their purchases.
To further guide consumers interested in sustainable options, the publication has introduced a new Brand Rating System. This system includes a comprehensive set of criteria focused on evaluating aspects such as product performance, materials used, and climate action efforts. Brands participating in this initiative are recognized for their transparency regarding their sustainability efforts and are encouraged to openly share both their achievements and ongoing challenges.
Sustainable Jungle also advises consumers who choose activewear made from recycled synthetics to consider additional protective measures when washing these items. The use of washing bags, such as the Guppyfriend bag, or specialized filters can help mitigate the release of harmful microfibers into waterways, addressing some of the environmental risks associated with synthetic textiles.
As the conversation around sustainability in the fashion industry continues to grow, the spotlight on activewear brands that prioritize responsible practices and transparency is becoming increasingly relevant.
Source: Noah Wire Services
