As retailers seek to capture consumer attention, the latest trends in mannequin design emphasize sustainability and inclusivity through creative and dynamic displays.
The retail market is witnessing a transformative era for mannequin design, as manufacturers introduce innovative displays to attract consumer attention. Last year, Chinese retailer ITIB captured widespread media attention for its unconventional presentation of human “mannequins” who modeled clothes while walking on mini treadmills in storefront windows. This eye-catching approach went viral, garnering around 8 million views. However, it raises questions about the longevity of such stunts in retail practices.
In the aftermath of this display, mannequin manufacturers are evolving their product offerings to accommodate the growing demand for visually striking and dynamic showcase elements in retail spaces. These new collections are designed to emphasize adaptability, including features such as flexible poses and specialized designs tailored for representing various activities.
One notable entrant in the market is the Universal Display & Design F8 Collection, which focuses on fashion-forward poses and sustainability. The F8 mannequins are crafted from sustainable materials and can be customized using paint or 3-D prototyping, allowing retailers to create a unique look tailored to their brand.
Another creative solution comes from Superior Model Form Co. with its handcrafted Dress Form, made of craft paper and adorned with raw metal accents. This piece not only serves functional purposes but also adds a unique aesthetic to retail displays.
Manex USA introduces the Cofrad Rattan mannequin, featuring a blend of craft paper with rattan for the head and bust, alongside wooden articulated arms, allowing for flexible positioning that enhances the display of accessories such as jewelry.
Siegel & Stockman also offers Hangings Forms that can be tailored to exact specifications, emphasizing sensual curves and available in various shapes constructed from resin, further expanding the options for visual merchandising.
Inclusive design has found its place in mannequin offerings with the Greneker Adaptive Runners, which feature both male and female forms designed with prosthetic legs and available in custom colors, reflecting a commitment to diversity in retail.
For luxury retailers, Mondo Mannequins has developed the Custom Heritage Collection specifically for The Webster, featuring forms with vibrant pink upholstery and chic brass bases, seamlessly blending luxury with striking visual appeal.
Collectively, the Bonami Aion Collection, DK Display Corp. Yasmin Collection, IDW Display’s Puzzle Collection, and Bernstein Display’s Be Fit Performance Collection each contribute unique characteristics to expanding the mannequin marketplace. These products highlight a range of simple poses, vintage styles, and athletic displays that all serve to enhance retail environments.
Moreover, the Silvestri California Glo Performance Collection presents athletic mannequins that embody strength through movement, specifically designed for activewear and athleisure presentations, aligning with modern consumer interests.
As the retail industry continues to evolve, so too does the role of mannequins in creating an engaging shopping experience. The expanded capabilities of these products reflect a growing trend towards customization, sustainability, and inclusivity in visual merchandising.
Source: Noah Wire Services
