The Fashion ReModel initiative seeks to encourage rental, repair, resale, and remake practices to decouple fashion revenue from new garment production.
The Fashion ReModel is an innovative project aimed at transforming the fashion industry’s approach to revenue generation by advocating for rental, repair, resale, and remake practices. This initiative, spearheaded by the Ellen MacArthur Foundation and supported by the H&M Foundation, seeks to empower leading fashion brands to identify effective solutions and eliminate obstacles in order to scale circular business models, ultimately aiming to decouple revenue from the production of new garments.
The project’s strategy is structured to enhance the adoption of circular business model solutions throughout the fashion industry. If widely implemented, these practices could significantly contribute to the decarbonization of the textile sector by reducing greenhouse gas emissions and promoting a shift away from low utilization trends. The initiative encourages brands and retailers to set quantifiable ambitions for increasing the percentage of their revenue derived from circular business models over the next three years, with the expectation that they will report their progress to the Ellen MacArthur Foundation annually.
Christiane Dolva, Head of Research & Demonstration at the H&M Foundation, emphasized, “Revenue must be decoupled from the production of new garments and the use of natural resources. Embracing circular business models is essential—there’s simply no credible path to meeting global climate and biodiversity targets without transforming the way business is done.”
The Fashion ReModel is designed to inspire systemic change beyond individual brands. Rather than claiming to solve every issue at once, the project aims to initiate progress, instill confidence within the industry, and demonstrate what is achievable, thereby lifting the overall standards. By providing a replicable roadmap, the project facilitates the widespread adoption of circular business models, making them a foundational aspect of the industry’s future.
Jules Lennon, Fashion Lead at the Ellen MacArthur Foundation, remarked, “For a circular economy for fashion to become the norm, we must accelerate efforts that not only redesign the products of the future, but also the services and business models that deliver them and keep them in use. We welcome business-led action towards a world where, instead of being worn once and discarded, clothes can be used many times – threaded through the lives of many people.”
The H&M Foundation’s financial backing for The Fashion ReModel reinforces its dedication to fostering a just transition within the fashion sector, highlighting the importance of collaboration and innovation to drive meaningful change. As the project unfolds, it is expected to bolster efforts within the industry to reimagine its economic models and environmental commitments, marking a pivotal moment in the evolution of fashion practices.
Source: Noah Wire Services
