Glamour highlights the inspiring journey of Lizzie Means Duplantis and Sarah Means, founders of Miron Crosby, a brand redefining cowboy boots in the luxury fashion industry.
In a feature spotlighting female entrepreneurs, Glamour has taken an in-depth look at the journey of Lizzie Means Duplantis and Sarah Means, the sisters who co-founded Miron Crosby, a luxury bespoke cowboy boot brand. Launched in 2017, the brand stands out in the fashion industry, particularly for its high-end cowboy boots that blend tradition with contemporary flair.
Miron Crosby has garnered a discreet yet loyal following, appealing to a mix of discerning customers and celebrities, including Gigi Hadid, Kelsea Ballerini, Gwyneth Paltrow, and Kacey Musgraves. These boots are not just another fashion item but rather investment pieces, with prices ranging from $1,100 to $4,000. The design philosophy behind the brand incorporates unique prints, exotic leathers, playful stitching, as well as distinctive details such as feathers and cutouts. According to the sisters, if someone is seeking to splurge on cowboy boots, they are likely committed to the style for the long haul.
The production of these luxury boots takes place on both sides of the Rio Grande, specifically in Mercedes, Texas, and Leon, Mexico, ensuring high-quality craftsmanship. This dedication to quality is mirrored in their retail strategy, with flagship locations in affluent areas such as Highland Park Village in Dallas and Aspen, Colorado. Miron Crosby also operates shops in Houston and offers a fully shoppable website that features a wide range of options, including men’s and children’s boots starting at $275.
The origin story of Miron Crosby emphasizes a narrative of returning to roots and breaking away from conventional career paths. Lizzie and Sarah both left successful careers—Lizzie in finance at prestigious firms like Forbes, Goldman Sachs, and Tiger Global, and Sarah in fashion with Loeffler Randall—to return to their hometown of Dallas, where they had grown up on a cattle ranch. By launching Miron Crosby, they aimed to disrupt the market with a fresh take on cowboy boots, repositioning them as fashionable and desirable items.
As they continue to build their brand, Lizzie and Sarah are engaging with the complexities of entrepreneurship while defining their distinct place within the luxury fashion landscape. The ongoing success of Miron Crosby underscores a growing trend in the industry that elevates niche, quality craftsmanship and the importance of female ownership in the business world.
Source: Noah Wire Services
