Kei and Rosie Williams, founders of The Own Studio, are reshaping the bridal industry by prioritizing natural materials and promoting the repurposing of wedding dresses for future events.
Kei and Rosie Williams, the founders of The Own Studio, have made a notable impact in the bridal fashion industry by emphasizing the use of natural materials like silk in their designs. From the inception of their brand, the Williams sisters have prioritized quality and sustainability, believing that wedding garments should not only serve for the ceremony but can also be repurposed for future occasions. In an interview with Vogue Japan, Kei Williams stated, “Rewearing wedding dresses has been one of our core principles since we started. We felt there were no other fashion brands focused on bridal wear, which is why we emphasized this.” The choice of using lightweight, easily dyeable natural fibers allows brides to transform their dresses into versatile pieces for various events.
The Own Studio’s innovative approach saw further expansion last year with the launch of a line of occasion wear. This development aligns with the brand’s ethos of creating simple yet elegant designs that can transition seamlessly from bridal wear to evening attire with minimal alterations. The response to this new line has been favorable, with celebrities such as Marisa Abela, Olivia Dean, and Jessie Ware donning their creations on high-profile red carpets. “Our cuts and silhouettes are not confined to the bridal genre, so it made sense for us to expand into occasion wear. I’m overwhelmed by the feedback we’ve received,” Kei highlighted.
A key to the brand’s success lies in their ability to craft wedding dresses that blend effortlessly into everyday wardrobes. “When I meet clients, everyone says they want something ‘timeless and understated that reflects themselves,'” Kei noted, capturing the essence of what many brides desire. The Own Studio continues to carve a niche for itself by focusing on bridal and occasion wear that aligns with contemporary values of sustainability and multifunctionality.
Source: Noah Wire Services
