The resurgence of unique watch designs has reignited interest in TV dial watches, reflecting the bold aesthetics of the 1970s and appealing to modern collectors.
The resurgence of unique watch designs has led to renewed interest in TV dial watches, a style that evokes the bold aesthetics of the 1970s. Characterized by their rectangular or square dials, often with gently curved corners, TV dial watches rose to prominence in the late 1960s and maintained popularity throughout the 1970s and early 1980s, coinciding with the cultural landscape dominated by television and vibrant fashion trends.
The development of this watch design closely follows the introduction of the CEH Beta 21 in 1969, the first mass-market Swiss quartz movement. This movement was utilized in some of the earliest TV dial models, such as the Patek Philippe ref. 3587 and the Omega Electroquartz. While short-lived, the Beta 21 marked a pivotal era in Swiss watchmaking history. Vintage TV dial watches now appeal to collectors, reflecting a nostalgic desire for distinctive timepieces amid the predominance of round watch designs in contemporary markets.
A selection of modern interpretations of the TV dial seeks to rekindle interest in this distinctive style. The Seiko Recraft SNKP23 exemplifies this trend. With both green and blue dial variants, it reflects the classic TV dial aesthetic while housing Seiko’s reliable 7s26 movement, priced at approximately US$275. With its retro charm, it stands out among everyday timepieces.
In contrast, the Brew Metric Retro offers a contemporary twist, embodying modern minimalism while paying homage to its 1970s roots. Priced at about US$450, this microbrand creation includes modern design elements, appealing to younger watch enthusiasts.
The Bulova Super Seville x Complecto Limited Edition presents a unique quartz movement, the Precisionist, which operates at a high frequency of 262 kHz. This features a smooth second hand that resembles mechanical movement, while its handsome design has drawn comparisons to luxury watches like Rolex. Starting at US$695, with limited edition versions available for around US$1,095, these models combine retro style with advanced watch technology.
The recently launched Mido Multifort TV Big Date S01E01 has emerged as a more affordable alternative to luxury models such as the Patek Philippe Aquanaut. This edition features bold TV dial inspiration and is priced at A$2,175 from the Time+Tide Shop, targeting consumers seeking a striking timepiece that blends humor and style.
Also capturing attention is the Glashütte Original Seventies Chronograph, hailed for its superior craftsmanship and inspired by classic automotive design. Priced from US$14,100, this watch incorporates an in-house automatic calibre, enhancing its appeal as a high-end offering while reflecting nostalgic elements of the era.
Finally, the Laurent Ferrier Sport Auto, despite its circular dial, draws connections to the TV dial concept through its robust case design. Established by former Patek Philippe watchmaker Laurent Ferrier, this timepiece embodies premium qualities in both aesthetics and engineering, retailing for approximately US$55,000.
Despite the current trend towards round watches, the resurgence of the TV dial design hints at a possible evolution in the watch market. As luxury brands begin to explore alternative shapes and styles, enthusiasts express a desire for variety in their collections, signaling a potential revival of this unique aesthetic that defined a vibrant era in timepiece history.
Source: Noah Wire Services
