London: The fashion industry is evolving with the emergence of the Best Girl Model Ü60, celebrating women over 60. High-profile brands are recognising the beauty of mature models, challenging traditional norms and promoting inclusivity, as seen with icons like Carmen Dell’Orefice and Maye Musk.
The fashion industry is witnessing a significant transformation marked by the emergence of the term “Best Girl Model Ü60,” which celebrates women aged over 60 who are redefining the standards of beauty and elegance. The concept, popularized by GRAND Magazine, signals a growing recognition of the value and allure of mature women in an industry that has traditionally favoured youthful models.
As described in an article by Christine Crosby in GRAND Magazine, the shift towards showcasing older models highlights a broader change in societal attitudes toward ageing and beauty. With the fashion world finally embracing this evolution, the presence of models like Carmen Dell’Orefice and Daphne Selfe in high-fashion campaigns and runway shows serves as a testament to their timeless charm and appeal.
Historically, the modelling industry has largely focused on young, fresh-faced individuals, often sidelining the beauty and sophistication that comes with age. However, brands such as Chanel, Dolce & Gabbana, and Balenciaga are now featuring older models as a part of their marketing strategies, representing a significant shift in industry norms aimed at promoting inclusivity and diversity in beauty standards.
The rise of Best Girl Model Ü60 brings to light several influencers who have made substantial contributions to the fashion realm. Among them is Carmen Dell’Orefice, born in 1931, who began her career at just 15 years old and continues to model well into her 90s. Similarly, Daphne Selfe, hailed as the world’s oldest supermodel, has been a fixture in the industry since 1949, showcasing her refined features and silver hair on numerous runways.
Additionally, Maye Musk, at 74 years old, has challenged conventional beauty norms, notably becoming the oldest model to feature in the Sports Illustrated Swimsuit Issue. Yazemeenah Rossi and Lauren Hutton also exemplify this movement, with Rossi gaining fame later in life due to her striking appearance, while Hutton continues to be celebrated for her iconic looks well into her 70s.
This movement is not only transforming the fashion industry but also reshaping societal perceptions of ageing. The models within the Best Girl Model Ü60 category communicate the message that beauty transcends age, emphasising confidence, grace, and self-expression over the narrow and often unrealistic representations commonly found on social media.
As brands begin to appreciate the elegance of older women, the influence of these models on the fashion landscape is set to grow, encouraging a more nuanced view of beauty that celebrates all ages. This evolution in representation pushes back against societal pressures to meet unrealistic standards and instead fosters a more inclusive portrayal of beauty.
In summary, the rise of Best Girl Model Ü60 reflects a wider cultural shift towards embracing ageing as a natural and beautiful part of life. As the fashion industry increasingly incorporates older models into its narrative, it shifts the focus from chasing youth to valuing confidence and the beauty that comes with life experience.
Source: Noah Wire Services
