London: The barn jacket, reintroduced by ARKET, captures the fashion world’s attention with its blend of practicality and style. Available in a new spring-ready version, it reflects evolving trends and is boosted by social media influencers. Rapid sell-outs are expected as demand surges.
As the fashion landscape evolves, a new jacket trend has emerged for 2024: the barn jacket. The ARKET barn jacket has notably captured the attention of style enthusiasts, achieving remarkable sales and becoming a must-have item in wardrobes across the country. It is recognised for its classic design, typically featuring a canvas body in shades of tan or beige, complemented by a darker contrasting collar.
Historically associated with practical outerwear brands like Barbour and Carhartt, the barn jacket has recently been propelled into high-fashion territory, thanks in part to influential designers like The Row and Prada. This shift has led to a significant presence of barn jacket variations in both high street and designer collections for the upcoming season of 2025.
The ARKET barn jacket, initially introduced in dark beige, has proven to be a best-seller and is now available in a lighter, spring-ready version. Coming in a nearly cream beige canvas with a tan corduroy collar, this new iteration has garnered attention for its elevated and polished appearance. This fresh version is priced at £169.
Fashion analysts suggest that the appeal of the barn jacket lies in its unique ability to blend effortlessly between a casual yet refined look, allowing it to complement a range of outfits, from jeans and loafers to a simple white T-shirt on warmer days. ARKET’s latest offering looks set to fly off the shelves once again, given its previous sales record and positive reception from consumers.
Social media influencers and fashion personalities are also showcasing the barn jacket trend, further enhancing its visibility. Rachael Keegan and Marilyn are noted for their stylish adaptations of the barn jacket, demonstrating its versatility for the spring season.
As demand for the ARKET barn jacket continues, experts suggest that potential buyers should act quickly, given its past rapid sell-outs. Alongside ARKET’s offerings, various brands are now producing their own versions of the barn jacket, including luxe suede options from Zara, high-end pieces from Toteme, and classic styles from Pilcro and MANGO among others, catering to a diverse array of fashion preferences and budgets.
The proliferation of barn jackets in the fashion industry reflects evolving trends, emphasising a blend of practicality and style that resonates with a wide audience as spring approaches.
Source: Noah Wire Services
