New York: Theory’s new leadership team of Dushane Noble and Martin Andersson integrates menswear and womenswear philosophies, emphasising sustainability and modern wardrobe essentials. Their latest collection illustrates a commitment to eco-friendly practices while maintaining style, showcasing the brand’s role in the evolving fashion industry landscape.
In the world of sustainable fashion, Theory is demonstrating a thoughtful approach to modern design and ecological responsibility. Following the departure of former chief creative officer Jeffrey Kalinsky in April, the brand has pivoted towards a collaborative leadership model, guided by Dushane Noble and Martin Andersson, who oversee womenswear and menswear, respectively. The duo, who have collaborated for over a decade, has seamlessly integrated their visions to create a cohesive collection that reflects an intentional relationship between their offerings for both men and women.
Speaking to Vogue, Noble highlighted the interconnectedness of their designs, stating, “We share a lot of fabrics so it makes sense that there’s a relationship between the Theory man and woman.” He used sportswear as an example of this fusion, noting that sporty elements traditionally associated with menswear are being thoughtfully introduced into the womenswear line. “There’s a language that we’re sharing, and it just feels so important to work together to connect the dots.”
As they prepared for the fall 2025 season, Noble and Andersson focused their creative energies on what they termed a study of clothes, emphasising the essential pieces of a modern wardrobe: skirt, pants, shirt, jacket, dress, outerwear, and knitwear. According to Noble, “The principle for us was seven items within a modern wardrobe.” Their aim is to develop practical solutions that cater to the dynamic lifestyles of women today. This vision is epitomised by an elegant H-line skirt, designed for versatility and movement, which morphs into a stylish trumpet silhouette.
Sustainability emerged as a pivotal theme in their latest collection, with both designers illustrating a strong commitment to eco-consciousness. Andersson showcased a tailored gray double-faced coat crafted from sustainably sourced wool, recounting, “This comes from this very sheep,” while presenting a photograph of a sheep he encountered in Australia where they source their materials. He noted how the brand traces its materials from their origin to the final product, reinforcing the narrative of responsible sourcing.
Moreover, the brand is actively working to incorporate circular fashion principles without compromising on style. Noble articulated this balance, asserting, “It’s this idea of circular without it screaming ‘I’m recycled.’” The intent is for the final product to be chic and desirable, encouraging a shift towards more sustainable choices in wardrobe selections.
Theory’s latest collection is a testament to a broader shift within the fashion industry towards more sustainable practices, demonstrating that style and environmental responsibility can coexist harmoniously. The brand’s focused approach serves to empower consumers to make conscious fashion choices that respect both aesthetics and the planet.
Source: Noah Wire Services
