The TikTok platform has become a launching pad for a new wave of fashion influencers like Alex Consani, Jihoon Kim, and Ruby Lyn, each shaping the industry with their unique styles and creative content.
In recent years, TikTok has evolved into a multifaceted platform that not only entertains but also serves as a significant runway for emerging fashion influencers. The site is cultivating a new generation of style icons reflective of diverse fashion sensibilities, ranging from streetwear to high couture. This flourishing space allows these influencers to establish trends and inspire creativity among users through their unique aesthetics and engaging content.
One prominent figure in this digital fashion realm is Alex Consani, celebrated for her humor and adventurous style choices. Frequently seen in micro skirts, corset tops, and silk slip dresses, Consani’s fashion statements have resonated with many. Her presence extends beyond TikTok; she has made her mark on runways from ready-to-wear to the Victoria’s Secret fashion show and has collaborated with high-profile brands such as Moschino and Stella McCartney. Her contrasting personas—as fierce on the runway as she is relatable off it—have broadened her appeal.
Jihoon Kim, a South Korean influencer based in Germany, is another notable figure on TikTok’s fashion scene. With a sophisticated style, Kim’s content often includes ‘get ready with me’ videos and day-in-the-life vlogs, showcasing her refined sartorial choices. Her collaborations with top fashion brands like Miu Miu, Dior, and Prada underline her influence in the industry.
Levi Coralynn has gained traction since 2024 with her modern Hollywood glam aesthetic. Coralynn’s videos often feature classic elegance, demonstrated through her collaborations with fiancé William Conrad, who crafts elaborate meals while she dresses opulently to present the dishes to her audience.
Another rising star, Jessi Regina, is distinguished by her versatile fashion sense. She expertly mixes streetwear with experimental silhouettes and bold patterns, embodying a ‘cool-girl’ energy. Starting her career as a runway model, Regina now focuses primarily on her role as a digital creator, showcasing fashion and travel content.
Ines Silva, known online as “Irislovesunicorns,” has captured attention since the onset of the pandemic in 2020. Her bold and eclectic style often results in vibrant outfits that feature daring color combinations and silhouettes. Silva also hosts a fashion podcast titled “UNDRESSED,” where she dives into discussions about trending brands and self-expression in fashion.
Jade Fiona, active under the handle “jadeybird,” has differentiated herself through her personalized approach to trends, seamlessly blending bold patterns with subtle embellishments. Beyond fashion, she shares inspiration for makeup and hairstyles, creating a diverse lookbook for her followers.
Emma Winder, a British model, showcases a vintage-inspired style, prominently incorporating elements from the 1970s, such as bell-bottoms and oversized sunglasses. Starting as a YouTube content creator at age 14, Winder has since collaborated with major fashion houses, including LOEWE and Gucci, establishing herself as a prominent fashion voice.
Cierra O’Day Johnson embraces her natural beauty and vintage pieces, often sharing her insights on fashion through her TikTok and a personal blog, O’Day’s Ways. Her authenticity and confidence resonate with audiences and challenge conventional beauty standards.
Isabelle Allain has garnered considerable popularity for her humorous take on high fashion. Her TikToks often feature unconventional styling choices, embodying wearable fashion with pieces from brands like LOEWE and Louis Vuitton. Allain’s influence has been recognized through collaborations with designers such as Marc Jacobs and Tory Burch, including participation in Marc Jacobs’ spring 2025 campaign alongside other renowned TikTok personalities.
Lastly, Ruby Lyn is recognized as the quintessential New York fashion influencer. Her unique style journey began with creating outfit bundles on the app Depop, and she has since transitioned into hosting a book club titled “ironically literate” while partnering with major brands like Prada and Jimmy Choo.
As these influencers navigate the digital marketplace, each contributes to a vibrant and expansive understanding of fashion in the TikTok era, inviting their audiences to explore, emulate, and indulge in style.
Source: Noah Wire Services
