Toby Tiger, an innovative organic clothing brand in England, combines vibrant design with environmental consciousness, aiming to change the narrative of children’s fashion.
Toby Tiger, a prominent organic clothing brand in England, has gained recognition for its vibrant and inventive designs aimed at children. Established with a mission to provide stylish yet sustainable clothing, Toby Tiger features an array of products, including dribble bibs, dungarees, and party dresses, all made from super-soft reversible fabrics. The unique designs incorporate colorful easy poppers and adjustable shoulder straps to ensure comfort and ease for young wearers. These features not only appeal to children’s playful imaginations but also aim to bring joy to parents and caregivers.
In addressing the environmental impact of children’s clothing, Toby Tiger emphasizes the negative consequences of fast fashion, particularly the fast turnover of apparel necessary due to children’s rapid growth. As children require new clothing frequently, the cycle of buying, wearing, and discarding can lead to substantial textile waste, much of which is composed of synthetic fibers that fail to decompose effectively. This contributes to pollution and litter challenges globally.
To combat this issue, Toby Tiger has introduced a ‘return & earn’ service that invites customers to return outgrown clothing from any brand. These items are then added to the company’s SuperLooper library, enabling other families to borrow them. Participants in this program receive free return labels and are rewarded with vouchers for their next purchase—a reward system that encourages sustainable practices. The more items a customer returns, the larger their coupon becomes.
Additionally, families can join the Toby Tiger Club to benefit from further discounts on orders and referrals, incentivizing participation in sustainable clothing practices while providing cost-saving opportunities.
As part of their commitment to safety and health, particularly in baby clothing, Toby Tiger references The Lullaby Trust, which offers guidance on appropriate clothing and bedding designed to reduce the risk of crib death, highlighting the importance of both safety and sustainability in their product offerings.
Ultimately, Toby Tiger’s initiatives reflect a growing awareness of environmental issues associated with the clothing industry, particularly in children’s fashion, while fostering a community committed to both style and sustainability.
Source: Noah Wire Services
