Designer Tommy Hilfiger collaborates with K-pop star JISOO for the Spring 2025 collection, blending Americana aesthetics with modern sophistication.
Designer Tommy Hilfiger and K-pop sensation JISOO, a member of the globally acclaimed group Blackpink, have come together once more, unveiling their collaborative venture for the Tommy Hilfiger Spring 2025 collection. This partnership merges Hilfiger’s timeless Americana aesthetic with JISOO’s modern sophistication, a fusion that is expected to resonate with fashion enthusiasts worldwide.
This latest collaboration marks JISOO’s third project with the renowned brand, a noteworthy milestone that highlights her growth into a significant style icon over the years. The new collection features a variety of pieces ranging from nautical-inspired classics to fluid and tailored silhouettes, aiming to celebrate the themes of confidence and individuality. Both Hilfiger and JISOO shared insights into their creative vision and the essence of this collection in an engaging conversation.
Tommy Hilfiger described this campaign as a pivotal moment for the brand, indicating a shift towards a refined and effortless interpretation of womenswear. He elaborated on this transformation, stating, “This season marks a new chapter in womenswear—an evolution toward a more refined, effortless expression of style. Our vision redefines sophistication through a modern lens, balancing understated elegance with a timeless quality.” He underscored JISOO’s role in this evolution, praising her cultural presence and ability to breathe new life into classic American styles.
JISOO mirrored this sentiment, emphasizing that true confidence lies in understanding oneself rather than simply following fashion trends. “For me, confidence has never been about following trends—it’s about knowing who I am and making choices that feel right,” she said. She expressed her intrigue towards evolving style, noting that the collection embodies a sophisticated balance, blending classic elements with modern influences.
The collaboration continues a legacy of working with iconic women, a tradition that has included figures such as Gigi Hadid, Zendaya, and Hailey Bieber, each contributing uniquely to the brand’s identity. Hilfiger pointed out that JISOO represents the spirit of this generation, bringing a refreshing energy to the brand’s women’s line. JISOO acknowledged the honor of contributing to the brand’s history, highlighting the importance of authenticity in successful collaborations.
In discussing her personal growth through the campaigns, JISOO noted the natural evolution of style between herself and the Tommy Hilfiger brand. “I feel like we’ve both moved to a mood that is more refined and effortless,” she remarked, reflecting on how each project has been a journey of expression and personal growth.
When asked about her favorite styles from the new campaign, JISOO expressed her admiration for a short navy dress created in collaboration with Sofia Richie Grainge, indicating her attraction to simplicity paired with style. Meanwhile, Hilfiger shared his enthusiasm for a long red dress, noting how it harmonizes the practicality of nautical life with sophisticated elegance.
This collaborative effort between Hilfiger and JISOO is poised to captivate fashion aficionados, illustrating a shared vision that intertwines classic American style with contemporary sophistication, reflective of both the designer’s enduring legacy and the cultural zeitgeist that JISOO represents. The collection is expected to further establish JISOO’s influence in the fashion realm while providing consumers with pieces that embody confidence and individual style.
Source: Noah Wire Services
