Le Fleur, the new brand by rapper Tyler the Creator, debuts with ‘French Waltz’, a fragrance that combines exquisite notes and high-end craftsmanship.

A new spring-summer fragrance titled “French Waltz” has been introduced as the debut offering from Le Fleur, the high-end fashion brand created by rapper Tyler the Creator. The fragrance has garnered attention for its careful craftsmanship, which involved collaboration with professional perfumers. According to “The New York Sun,” the fragrance was developed by CPL Aromas alongside perfumers Alexandra Kosinski and Julie Pluchet, marking a departure from the more common practice of celebrity brands lacking personal involvement and quality control.

The composition of French Waltz features an array of aromatic notes designed to appeal to a broad audience. The top notes include mandarin, lychee, and magnolia, while the middle notes are dominated by rich jasmine and rose, culminating in a base of creamy sandalwood. This scent profile not only embodies sophistication and a floral essence but also retains a masculinity that makes it suitable for men, particularly when layered with sandalwood-centered fragrance oils, such as Maison Louis Marie’s No. 04.

Despite being priced at $200 for a 100ml bottle, the fragrance distinguishes itself with elegant packaging and robust longevity—lasting approximately 6 to 8 hours on skin and even longer on clothing. The decision to recommend this fragrance comes amid a wider skepticism about celebrity-endorsed brands, highlighting the rarity of quality in celebrity-driven consumer offerings.

The appeal of French Waltz lies not only in its thoughtful composition but also in the credibility stemming from Tyler the Creator’s reputation for high taste. Observers interested in premium fragrances or the intersections of celebrity and product quality may find this debut a noteworthy entry in the fragrance market.

Source: Noah Wire Services