New York-based Velenci redefines eyewear by combining style, technology, and social responsibility, launching with a limited-time discount.

Velenci, a New York-based direct-to-consumer eyewear brand, has emerged in the optical marketplace, aiming to redefine eyewear as a fashion accessory rather than just a functional item. Founded by college friends Isac Sedaka and Rahul Jaggi, the company draws on European fashion influences while incorporating modern technology to create high-quality, stylish frames.

Co-founder Rahul Jaggi emphasized the brand’s mission during an interview, stating, “Our mission is to transform how people see eyewear. We want our frames to be more than something you wear behind a computer—they should be a reflection of your style, a bold statement of self-expression.” Velenci’s offerings are described as meticulously designed, promising both aesthetic appeal and superior quality.

Distinct from conventional eyewear companies, Velenci is streamlining the online shopping experience by integrating advanced features such as AI-powered virtual try-ons and transparent pricing with no hidden fees. To mark its entrance into the market, the company has launched a limited-time offer, providing up to 20% off on all frames and including complimentary blue light filtering on prescription lenses for customers who order before March 25, 2025.

In addition to its focus on style and technology, Velenci positions itself as socially responsible. Sedaka noted, “We’re not just about creating unique eyewear. We want to give back to the community and make a real impact on people’s lives.” The company plans to collaborate with nonprofit organizations, ensuring that proceeds from sales contribute to providing glasses for underprivileged communities or funding cataract surgeries.

Velenci’s frames are designed to capture the elegance of European fashion while remaining affordable, allowing consumers to access luxury without exorbitant costs. Each purchase is packaged in a jewelry box-inspired case, enhancing the perceived luxury of the product.

Since its inception, Velenci has rapidly established itself as a notable contender in the eyewear industry, combining innovative technology, eye-catching designs, and a commitment to philanthropy to reshape the perception of eyewear.

Source: Noah Wire Services