London: Viridis, a mother-daughter brand, introduces a new collection of reversible ski suits designed for modern women, combining high-fashion aesthetics with high-performance features while maintaining a commitment to sustainability through eco-friendly materials and practices.

Viridis, a mother and daughter brand dedicated to sustainable outerwear, has recently unveiled their latest collection of reversible, high-performance ski suits, aiming to blend impeccable style with functionality. This new line is designed specifically for modern women who seek both elegance and resilience on the ski slopes.

The collection showcases ski suits adorned with striking, retro-inspired patterns that serve not just as a fashion statement, but also as a testament to performance. Each suit is equipped with high-quality features including YKK zips, taped seams, and a robust 3-layer fabric, which boasts a waterproof rating of 10,000mm and breathability of 10,000gm. These attributes ensure that wearers can enjoy their time on the slopes or during après-ski without compromising on comfort or style.

A notable characteristic of Viridis ski suits is their reversible design, which allows for two distinct looks in a single garment. This feature offers women the flexibility to diversify their wardrobe options while also being mindful of space when packing for trips.

Sustainability is at the core of Viridis’ production philosophy. The ski suits are crafted in a sustainable factory from 100% recycled polyester, reflecting the brand’s commitment to environmentally-friendly practices. Furthermore, the packaging for the collection consists of biodegradable materials, reinforcing the brand’s dedication to reducing its environmental impact.

The ethos of Viridis is rooted in empowerment, as demonstrated by the collaboration between the mother and daughter duo behind the brand. The founders articulate their journey as one that balances personal and professional aspirations while striving to create a product that combines elegance, performance, and sustainability. They assert, “We believe fashion is more than how you look—it’s how you feel, and the confidence that comes with wearing something designed to empower.”

The announcement of this collection marks a significant development in the intersection of fashion and functionality, appealing to those who desire both style and performance in their winter sports apparel.

Source: Noah Wire Services