The innovative footwear brand VIVAIA will launch its first U.S. brick-and-mortar location in SoHo on April 2, 2025, showcasing its commitment to sustainability and stylish design.
VIVAIA, the eco-friendly footwear brand known for its innovative designs, is set to open its first U.S. brick-and-mortar store in SoHo, New York City, on April 2, 2025. The 900 square-foot space, located at 68 Prince Street, aims to symbolize the brand’s commitment to sustainability while paying homage to New York’s architectural heritage with exposed brick and natural greenery.
The opening of the SoHo store is part of VIVAIA’s broader strategy to expand its physical retail presence in the U.S., which has become its largest market globally. In the past year, the brand has entered into wholesale partnerships with major retailers like Nordstrom, Dillard’s, and Von Maur, and has successfully operated pop-up shops in cities such as New York, Los Angeles, and Paris.
VIVAIA, founded five years ago, has garnered a significant following thanks to its stylish, comfortable offerings, including Mary Janes, slip-on sneakers, and its popular “running” heels. The brand reported over 100% year-over-year growth globally as of 2024, which it credits to its expanding network of physical stores.
The new store will also feature VIVAIA’s latest footwear, including the ‘Ballet Sneaker’ and the Cristina Lace-Up Derby Flats. The latter is notable for being the first machine-washable satin sneaker, offering a blend of elegance and practicality. Recently, they’ve attracted attention from celebrities like Bella Hadid and Amelia Gray Hamlin.
As the brand continues to pursue global expansion across the Americas, Europe, and Asia, it emphasizes its mission of combining eco-friendly practices with stylish footwear, catering to a growing consumer demand for sustainable fashion.
Source: Noah Wire Services
