Television personality Vogue Williams enters the fashion industry with her new kidswear brand GEN, offering stylish and affordable clothing for children aged 2 to 8.
Vogue Williams, a prominent television personality and model, has introduced a new kidswear brand named GEN, marking her entry into the fashion industry. The collection, launched in partnership with the brand and marketing division of Poeticgem, Luminoso, emphasizes creating fashionable yet affordable clothes for children. Williams’s new venture is characterized by its focus on long-lasting and easy-to-wear essentials designed for kids aged 2 to 8, with prices starting at £10.
The GEN collection showcases a variety of pieces that include stylish jackets, cozy loungewear, and casual t-shirts. It features vibrant colors and designs, challenging traditional gender boundaries in children’s fashion, allowing kids to express themselves through their attire. Currently, the full range is available for purchase online at Marks & Spencer and Next.
In discussing the brand, Vogue Williams expressed her passion for children’s fashion. “Finding high quality, super cute clothes for kids that actually last is not easy. I really feel like the GEN range hits all those needs, and I’ve loved the whole process of putting this collection together,” she stated. She also highlighted the opportunity for kids to customize their clothing, stating, “Kids wearing GEN clothes get to customise their own piece, whether it’s the first or third child along the line, which makes getting dressed fun! I’m so happy with how it all turned out. My obsession with kids clothes and clothes in general has worked out well!”
Among the standout items in the collection are a fleece printed hooded jacket, perfect for the seasonal transition as winter coats are retired, and printed shower-resistant trousers designed to keep children dry during unexpected weather, all while maintaining a fashionable look. The range also includes a pure cotton Breton stripe t-shirt, which is presented as a versatile staple for children, and stylish beige striped dungarees that offer an easy dressing option for parents.
With its focus on quality, affordability, and fun designs, GEN aims to make children’s fashion accessible and enjoyable.
Source: Noah Wire Services
