London-based fashion label Arrange is set to debut a unique capsule collection on March 3, featuring premium materials and distinctive designs for a diverse range of sizes.
A new women-led fashion label, Arrange, launched by a company based in London, aims to redefine elevated dressing with a unique capsule collection set to debut on March 3. The brand has curated a collection characterized by premium materials and distinctive design elements, which include oversized paillettes, hand-painted prints, bold colors, and experimental silhouettes.
Among the standout items in the collection are a cut-out floral motif dress in a rich bottle green, a high-neck dress in pristine cream, sand-colored suede trousers, and a boxy cream cropped jacket. These pieces will be available in UK sizes ranging from 4 to 30, with prices ranging between £25 and £325. Additionally, Asos will sell the collection to wholesale stockists, expanding its reach beyond its online platform.
Asos, which stocks over 850 brands including Calvin Klein, Weekday, and Hugo Boss, has recently undergone significant senior management changes. The company has been proactive in diversifying its offerings, having launched partnerships with brands like H&M Group-owned Arket and a collection with Adidas in December as part of their Test and React model.
Speaking to Drapers, Vanessa Spence, executive vice president of creative and brand at Asos, described Arrange as a response to the “white space” the company identified for an elevated collection suitable for both day and evening wear. The collection employs high-quality materials, including leather and premium denim, and incorporates artisan techniques, evident in its intricately hand-embellished evening wear.
Spence detailed that the Arrange collection is produced in conjunction with Asos’s existing premium supply base, supplemented by additional specialists specifically onboarded for this line. The women-led team behind Arrange consists of a core group of ten individuals focusing on various aspects such as design, buying, merchandising, and garment technology, with an emphasis on a highly specialized design process.
In terms of future collections, Arrange plans to release signature pieces regularly while layering in key seasonal trends. For the autumn/winter 2025 collection, Spence indicated there would be a shift towards a moodier color palette, featuring shades like chocolate, burgundy, and olive alongside buttermilk. The design direction will highlight clean cuts and sculptural tailoring, incorporating playful volumes and a blend of feminine and sporty elements. The upcoming collection will also introduce a Christmas capsule featuring standout embellishments and tailored separates, ensuring a diverse offering for the discerning consumer.
Source: Noah Wire Services
