Yorkshire-based Green Ginger Digital has been appointed by New York boutique retailer Madison’s Niche to lead its performance marketing strategy, marking the agency’s first major international partnership aimed at accelerating online sales growth.
Yorkshire-based independent performance marketing agency Green Ginger Digital has been appointed by Madison’s Niche, a New York-based fashion and lifestyle retailer, to lead its performance marketing strategy. This partnership marks a notable milestone for the Beverley-headquartered agency as it expands its footprint into the international market.
Madison’s Niche operates as a boutique ecommerce brand featuring a carefully curated selection of women’s clothing, home décor, gifts, baby products, and accessories. The retailer carries premium brands including Free People, French Connection, and Lilla P, and is focused on accelerating its online sales growth. It has set an ambitious target of 20% year-on-year growth, aiming for a 4:1 return on ad spend (ROAS).
The collaboration opportunity arose through a referral from Green Ginger Digital’s Klaviyo partner, Get Better. Madison’s Niche selected Green Ginger Digital due to the agency’s demonstrated expertise in driving growth through data-driven, performance-focused marketing strategies. The retailer sought a more refined and strategic approach across paid search and paid social media channels, moving away from a legacy setup that heavily relied on Google’s Performance Max campaigns and broad product advertising.
Emily Falkingham, co-founder and performance marketing director at Green Ginger Digital, expressed enthusiasm about the partnership, saying, “We’re looking forward to supporting Jen and the Madison’s Niche team as they scale. This is a great example of how a UK agency can deliver strategic and agile support to ambitious international retailers. We’ve already generated strong forecasts, and now we’re focused on making them a reality.”
Jennifer Roman, director of Marketing and ecommerce at Madison’s Niche, also shared her thoughts: “Green Ginger’s insight and strategy gave us confidence from day one. We’re thrilled to be partnering with a team that understands our growth goals and brings fresh energy to our performance channels.”
Founded by Emily Falkingham and Nick Cranwell, Green Ginger Digital is recognized for helping ambitious businesses achieve profitable growth by streamlining the agency experience. The agency provides services that include digital strategy, search engine optimization (SEO), paid search, and paid social media. While headquartered in Yorkshire, Green Ginger Digital serves a diverse client base locally and nationally, now extending its reach internationally with Madison’s Niche. Their current portfolio features clients such as Urban Lockers, Face the Future, PACK’D, and MKM Building Supplies. Notably, in 2023, Green Ginger Digital was named one of Prolific North’s Independent Agencies to Watch.
Source: Noah Wire Services
