Singapore: A rising trend among young consumers moves towards sustainability in fashion, with 65% of Gen Z expressing interest in eco-friendly shopping practices, highlighting the need for mindful consumption and alternatives to fast fashion amidst growing environmental concerns and expert recommendations.
In Singapore, a growing number of young consumers are expressing a desire to transition away from fast fashion towards more sustainable shopping practices. According to a November 2024 YouGov poll, brands such as H&M, Zara, and Shein remain prominent choices among Gen Z, yet a report from vintage-resale platform ThredUp highlighted that 65 per cent of this demographic are keen to shop sustainably.
Experts have raised concerns over the unsustainable nature of fast fashion, which operates on high-volume, low-cost business models. Ms Audrey Yang, founder of sustainability consultancy Thought Partner Eco, emphasised the trade-offs made in the name of rapid production. She stated, “For fast fashion brands to be able to produce this much this quickly means there are massive trade-offs, often costing the workers in the supply chain, and our environment.” The significant environmental implications stem from the utilisation of low-cost materials like polyester, which contributes to microplastic pollution and global warming.
To combat these issues, experts have provided practical advice on maintaining a fashionable image while adhering to sustainable practices.
One recommended approach is to borrow, swap, or rent clothing items. Ms Lumin Hew, founder of the Gen Z sustainable fashion collective Fashion Parade, noted that “asking the people around you if they have specific clothes for a specific occasion” not only reduces waste but also encourages community sharing. Renting clothes has become increasingly accessible, with services like Style Theory offering both one-time rentals and monthly subscription plans.
Additionally, buying second-hand, often referred to as thrifting, is another effective way to lessen environmental impact, as it prolongs the lifecycle of garments. Cloop co-founder Tan Yin Ling explained that while some second-hand shops may present high prices, “there are many cheap thrifting options in Singapore.” Cloop has compiled a thrift catalogue of local stores and runs pop-up events promoting inexpensive second-hand shopping.
Decluttering one’s wardrobe also plays a role in sustainable fashion practices. Experts advise against disposing of unwanted clothes in landfills, encouraging consumers to sell, donate, or swap their items. Ms Tan pointed out that “passed-on clothes will be used somewhere, and minimises the environmental costs of throwing them away.” Various platforms and organisations such as The Salvation Army or Greensquare facilitate the collection and redistribution of pre-loved clothing.
The final pivotal tip emphasises the importance of conscious consumerism. Mr Rohaizatul Azhar from Lasalle’s School of Fashion advised consumers to consider their purchases carefully, stating, “the goal is not to vilify fast fashion consumers but to create pathways for more sustainable behaviours.” He highlighted the significance of asking whether a clothing item will be worn multiple times before making a purchase.
Fashion Parade’s Ms Hew echoed this sentiment, cautioning against excessive spending, even on second-hand items. Experts also recommended utilising resources like the brand ratings site Good on You to evaluate the sustainability practices of fashion labels.
In conclusion, while the avoidance of fast fashion may be unrealistic for many, adopting informed and conscious shopping habits is seen as a viable pathway toward a more sustainable fashion landscape in Singapore. According to Ms Foo Jia Wen, course chair at Temasek Polytechnic, “the goal isn’t complete avoidance but making more conscious choices that align with sustainability.” This approach allows individuals to engage with fashion meaningfully, balancing personal style with environmental responsibility.
Source: Noah Wire Services
