In Sweden, young people like 19-year-old Stella Carlander are taking steps to improve their financial management and awareness, as discussions around consumer education gain momentum.
Interest in consumer education among young people is gaining traction in Sweden, particularly among those like 19-year-old Stella Carlander, who is taking proactive steps to better understand shopping habits and financial management. Recently, Stella has begun to reflect on impulse purchases and the financial challenges faced by young consumers, a topic frequently discussed with her peers.
“Many want to learn more, but feel that it is difficult. But the more we know, the less vulnerable we are,” Stella stated, emphasizing the need for financial literacy among youth. Her concerns led her to join a new youth committee organized by the non-profit group Sweden’s Consumers. This initiative aims to equip young people with essential tools and knowledge to navigate consumer issues effectively.
Carl Ottar Kraemer, a consumer advisor at Västerås City, acknowledged the prevalent issues surrounding young people’s finances, noting that many struggle with impulse buying and often find themselves running out of money before the end of the month. “The consumption horizon is shrinking, and we constantly have the entire world’s offerings at our fingertips,” Kraemer explained. He dedicates his professional efforts to educating the youth about sustainable economic practices.
Kraemer highlighted common concerns expressed by young people, such as the challenges in saving money and the difficulties of adhering to a budget. “They feel there’s a big difference from month to month, especially when many friends have birthdays,” he observed, pointing to the social pressures that can affect spending habits.
To address her own concerns regarding spending, Stella has committed to abstaining from new purchases throughout 2025, opting instead to buy only essential items like socks and to acquire necessary items second-hand. “It feels like a natural step for me, and I want to inspire other young people not to impulse shop,” she remarked about her decision.
Kraemer supported Stella’s initiative, stating, “I think it’s excellent; every crown saved is an investment for later. For those who will soon leave the nest, every hundred counts. It is wise to get used to having a balanced budget.”
The efforts of the youth committee and young individuals like Stella Carlander reflect a growing awareness of the importance of financial literacy and responsible consumption among Sweden’s younger generation, as they strive to make informed decisions in their shopping and spending habits.
Source: Noah Wire Services
