AllSaints, a renowned British fashion retailer, has captivated the fashion world with its distinctive blend of edgy and minimalist styles since its inception in 1994. Founded by Stuart Trevor and Kait Bolongaro, the brand initially catered to the menswear market, offering stylish and contemporary designs exclusively through high-end retailers like Harvey Nichols and Harrods. The name “AllSaints” originates from Trevor’s nickname, “The Saint,” and the iconic All Saints Road in Notting Hill, London, where the founders spent considerable time. This early association with one of London’s trendiest neighborhoods laid the foundation for the brand’s enduring appeal among fashion-forward individuals seeking a unique and modern aesthetic.

In its early years, AllSaints focused on establishing a strong identity in the menswear sector, which eventually expanded to include womenswear in 1998. This expansion marked a significant milestone for the brand, allowing it to cater to a broader audience and solidify its presence in the competitive fashion industry. By 2004, AllSaints had grown to operate ten stores across the UK, a testament to its rapid rise and the growing demand for its innovative designs. The brand’s signature style, characterized by a minimalist yet edgy aesthetic, quickly gained a loyal following. This growth trajectory continued into the 2010s, with AllSaints launching an e-commerce platform and expanding internationally, particularly in the United States.

The brand’s journey has been marked by significant milestones, including its acquisition by Lion Capital in 2011, which helped stabilize the company during a challenging financial period. Under the leadership of industry veterans like William Kim and Peter Wood, AllSaints has continued to innovate and adapt to changing market dynamics. This includes expanding into new markets, launching new product lines such as fragrances, and embracing digital retail. Today, AllSaints is not only a symbol of contemporary British fashion but also a global brand with a strong presence in major cities worldwide, offering a wide range of products from clothing to accessories. The brand’s commitment to sustainability and social causes further underscores its relevance in the modern fashion landscape, making AllSaints a standout name in the industry.

AllSaints Streetwear Commercial

How to tell if AllSaints is vintage from the logo

AllSaints, known for its edgy and contemporary style, has been a staple in fashion since its founding. The brand’s logo has evolved over the years, reflecting its dynamic and modern aesthetic. Identifying the era of an AllSaints piece can often be done through examining its logo. Below, we outline the characteristics of the AllSaints logo from 1994 to now.

1994 to now AllSaints logo

• The logo features a minimalistic, circular emblem with a detailed depiction of a ram’s skull.
• Accompanied by the brand name in a sleek, capitalized serif font.
• The overall design exudes a dark, alternative aesthetic that aligns with the brand’s image.
• This logo has remained consistent since the brand’s inception, making it a distinctive mark of authenticity.

1994 to now AllSaints logo

How to tell if AllSaints is vintage from the tags

AllSaints, known for its distinctive blend of edgy and minimalist styles, has seen an evolution in its tag designs over the decades. The brand’s tags have transitioned from basic to more detailed and sophisticated designs, reflecting changes in branding and manufacturing. Here’s a look at how to identify vintage AllSaints pieces based on their tags.

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1990s vintage AllSaints tags

• Simple tags often with basic text “AllSaints” and size information.
• Minimalistic design, typically monochrome colors.
• Some tags include additional details like “Spitalfields” indicating the brand’s origin.

1990s AllSaints tags

2000s vintage AllSaints tags

• Tags often feature “AllSaints Co. Ltd” or “AllSaints Spitalfields” with address details.
• More detailed and durable tag designs, reflecting the brand’s growing attention to quality.
• Common use of both embroidered and printed text styles.

2000s AllSaints tags

2010s vintage AllSaints tags

• Modern, sleek designs with bold “AllSaints” text.
• Variety in tag materials, from traditional fabric to leather patches.
• Tags often include size information and additional branding like “Made in Portugal” or fabric origin details.

2010s AllSaints tags