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Labels, logos and brand history

How to tell if Bob Mackie is vintage

Old Bob Mackie Fragrance Advert

Bob Mackie is one of the most iconic and celebrated designers in American fashion history. Known for his flamboyant and dazzling creations, Mackie has been responsible for dressing some of the most famous entertainment icons in the world, from Cher to Diana Ross and even Barbra Streisand. His signature use of sequins, rhinestones, and bold designs earned him the nickname “Sultan of Sequins,” and his designs have become synonymous with Hollywood glamour. From his early beginnings as a sketch artist at Paramount Studios to his long-lasting collaborations with stars like Mitzi Gaynor and Carol Burnett, Mackie has left an indelible mark on fashion and costume design, influencing both haute couture and pop culture.

Mackie’s designs are not just fashion statements; they are wearable art. His approach to costume design is theatrical and bold, creating pieces that demand attention. Whether it’s Cher’s daring, head-turning ensemble at the 1986 Academy Awards or the unforgettable “curtain dress” worn by Carol Burnett in a *Gone with the Wind* parody, his costumes have become cultural touchstones. Throughout his career, Mackie has continually pushed the boundaries of what stage and screen costumes could be, blending fantasy and sophistication in a way that few designers have been able to match. His influence has extended to modern runway fashion, solidifying his place as a visionary in both costume and fashion design.

Today, Bob Mackie’s designs are highly sought-after by collectors and vintage enthusiasts alike. With a career that spans over five decades, his garments are timeless, making them valuable pieces of fashion history. Identifying vintage Bob Mackie pieces has become a skill among fashion connoisseurs, particularly by examining the evolution of his labels and logos. Whether it’s the classic 1970s “Wearable Art” tags or his signature cursive logo, each garment holds a story of Hollywood’s golden age and the genius of one of fashion’s most creative minds.

1992 Bob Mackie Runway

How to tell if Bob Mackie is vintage from the logo

Bob Mackie has been a prominent figure in fashion for decades, known for his glamorous and extravagant designs. His logo has evolved over time, reflecting the brand’s growth and adaptation to contemporary aesthetics. The following is a guide to identifying vintage Bob Mackie pieces by looking at the logos from different eras, specifically focusing on the 1970s to present day logos based on the attached images.

1970s Bob Mackie logo

  • This early logo features bold, serif capitalized text.
  • The design is quite minimal, consisting of only text and a distinctive “M” symbol to the left.
  • The “M” symbol features a geometric, almost arrow-like style.
  • This was the foundational logo used on many of Bob Mackie’s early designs, making it a clear identifier of vintage items from this era.
1970s Bob Mackie logo
1970s Bob Mackie logo

1970s to now Bob Mackie logo

  • The later logo introduced a more personal and modernized look, featuring Bob Mackie’s signature as the main design element.
  • The handwritten style reflects a shift to a more casual and personal brand image.
  • This logo is still in use today and can be found on a wide range of Bob Mackie products.
  • Compared to the 1970s logo, the new one emphasizes the designer’s personal touch, making it more recognizable in contemporary fashion circles.
1970s to now Bob Mackie logo
1970s to now Bob Mackie logo

How to tell if Bob Mackie is vintage from the tags

Bob Mackie, a designer renowned for his glamorous and extravagant costumes, has evolved over the decades, and this is reflected in the tags used on his garments. From the 1970s to the 2000s, the Bob Mackie label has undergone changes in font, layout, and design, often incorporating different descriptors such as “Wearable Art” or collaborations with other designers. Below is a guide on how to distinguish vintage Bob Mackie tags by the decade.

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1970s vintage Bob Mackie tags

  • Tags feature a simple, cursive “Bob Mackie” signature, with a clean design.
  • Additional descriptor “STUDIO” appears beneath the main signature in bold, all-caps font.
  • Tags are often white with black or gray text.
  • Some tags include fabric composition and care instructions directly below the main logo.
1970s Bob Mackie tags
1970s Bob Mackie tags

1980s vintage Bob Mackie tags

  • Tags start to include the descriptor “Wearable Art,” reflecting Mackie’s artistic approach to fashion.
  • The signature remains in a prominent cursive style, often with gold or bold stitching on black fabric.
  • The word “STUDIO” still appears, but in a smaller, more subtle font below the signature.
  • Some designs feature collaboration with other designers like Ray Aghayan, as seen in the dual-tag labels.
1980s Bob Mackie tags
1980s Bob Mackie tags

1990s vintage Bob Mackie tags

  • Continued use of the “Wearable Art” descriptor, often in gold lettering on black tags.
  • The signature font remains consistent, bold, and cursive, retaining the iconic “Bob Mackie” look.
  • Some tags showcase Mackie’s partnership with other brands or collections, such as the “Bob Mackie for Glydons” line.
  • The tags are generally black or dark-colored with the gold or silver text, emphasizing luxury and exclusivity.
1990s Bob Mackie tags
1990s Bob Mackie tags

2000s vintage Bob Mackie tags

  • Tags from the 2000s continue the use of “Wearable Art,” although the layout is modernized with sleeker, more refined font choices.
  • The signature “Bob Mackie” remains central, with a move towards simpler, more minimalistic tag designs.
  • Additional collaborations or brand extensions, such as “Elizabeth the First,” also appear in this period, often reflecting Mackie’s costume design history.
  • Tags may vary in size and style but generally retain the elegant aesthetic that defines the Bob Mackie brand.
2000s Bob Mackie tags
2000s Bob Mackie tags

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