Camaïeu, a beloved French retail clothing brand, has been a staple in women’s fashion since its founding in 1984. Known for its stylish and affordable collections, Camaïeu quickly established itself as a go-to destination for women aged 20 to 40, offering a wide range of clothing that combined contemporary trends with timeless elegance. The brand’s extensive reach, with over 1000 boutique shops worldwide, reflected its popularity and influence in the fashion industry. By 2010, Camaïeu had achieved a remarkable turnover of around 810 million euros, supported by a dedicated team of nearly 6000 employees.

Throughout its history, Camaïeu has been a significant player in the French fashion market and beyond, operating in countries such as Belgium, the Czech Republic, Italy, and Morocco, among others. The brand’s dedication to quality and style earned it a loyal customer base, and its expansion continued until recent years. However, in October 2022, Camaïeu faced a sudden and unexpected closure, marking the end of an era. This decision left many fans mourning the loss of a brand that had been a part of their wardrobes for decades, and it led to the unfortunate displacement of 2,600 employees.

Despite this setback, the story of Camaïeu is far from over. In a surprising turn of events, the brand is set to make a comeback, thanks to its acquisition by Celio, another major player in French fashion. With a new vision spearheaded by social media influencer Lena Situations, Camaïeu is preparing to relaunch in September 2024, promising a modern, inclusive, and creative approach to fashion. This revival not only signals a fresh start for the brand but also offers a nostalgic return for its long-time fans, eager to see Camaïeu’s iconic styles reimagined for a new generation.

Stunning Camaieu Commercial

How to tell if Camaieu is vintage from the logo

Camaieu has gone through several logo changes over the years, reflecting its evolving brand identity. Understanding these changes can help determine if a Camaieu item is vintage. Below, we outline the significant logo changes from different eras, each marking a distinct period in Camaieu’s history.

1990s to 2000s Camaieu logo

• The logo during this period featured a colorful gradient in the text.
• The letters were stylized with a mix of pink and orange hues.
• The distinctive dots above the ‘i’ were in a prominent orange color, adding a playful touch to the logo.
• The font used was elegant yet approachable, reflecting the brand’s focus on contemporary women’s fashion.

1990s to 2000s Camaieu logo

2010s to now Camaieu logo

• The modern logo features a more minimalist and streamlined design.
• The text is in a solid red color, signifying a bold and confident brand identity.
• The font is simple and sans-serif, which aligns with contemporary design trends.
• The distinctive double dots above the ‘i’ are retained but are now integrated more subtly into the overall design.

2010s to now Camaieu logo

How to tell if Camaieu is vintage from the tags

The evolution of Camaieu tags over the decades reflects the brand’s changing identity and design philosophy. From the classic serif fonts and simple designs of the early years to the more modern and colorful tags of recent decades, Camaieu’s tags offer a glimpse into the brand’s history and stylistic developments.

Need help with vintage tags or labels? Submit a picture on our vintage tag identification page, and we’ll assist you!

1990s vintage Camaieu tags

• Rectangular tags with a simple, understated design.
• Use of soft, muted colors and basic fonts.
• Often features just the brand name “Camaieu” in a serif typeface.
• Tags are usually stitched directly onto the fabric with minimal embellishment.

1990s Camaieu tags

2000s vintage Camaieu tags

• Introduction of bolder, more colorful designs.
• Use of vibrant colors such as red and green for tag backgrounds.
• Still predominantly serif fonts but with a more modern look.
• Tags often include additional design elements like borders or patterns.

2000s Camaieu tags

2010s vintage Camaieu tags

• Continued use of bold colors and modern fonts.
• Tags feature more intricate designs and patterns.
• Introduction of loop tags for a more contemporary feel.
• Emphasis on brand identity with prominent placement of the Camaieu name.

2010s Camaieu tags