Since 1957, Canada Goose has been synonymous with rugged outdoor wear and heritage craftsmanship, evolving from humble beginnings under the name Metro Sportswear Ltd. Founded by Sam Tick, the brand quickly found its niche, starting with wool vests, raincoats, and snowsuits before refining its expertise in the art of producing exceptionally warm jackets. From supplying parkas to police and park rangers to collaborating with prestigious brands like L.L. Bean and Eddie Bauer, Canada Goose has built an unparalleled reputation in the realm of high-performance outerwear.
In the late 1970s, Canada Goose embraced the “Snow Goose” brand, crafting detailed logos featuring iconic goose imagery that embodied the adventurous spirit of outdoor life. Fast forward to the new millennium, and the company adopted the now-iconic “Canada Goose” name, emblazoning their signature Arctic Program emblem across its collections.
These emblems offer subtle yet distinctive clues for identifying a truly vintage Canada Goose piece. The early “Snow Goose” logos (1985-2000) prominently feature a goose in flight surrounded by delicate embroidery and cursive branding, while the early 2000s “Expedition Clothing Outfitters” era shifted to bold block letters and a striking goose silhouette. Today’s Arctic Program emblem, with its circular design showcasing the Canadian Arctic, is instantly recognizable as a symbol of luxurious warmth and modern design.
While Canada Goose has diversified into a wide range of products, vintage enthusiasts gravitate towards the unmistakably popular body warmers and winter coats, which continue to captivate with their impeccable construction and timeless appeal. Whether you’re layering up for an urban trek or gearing up for a wilderness expedition, vintage Canada Goose gear remains a coveted choice for warmth and style.
Canada Goose x Angel Chen Collaboration
How to tell if Canada Goose is vintage from the logo
Canada Goose has evolved significantly since its early beginnings, changing its logos to reflect both historical and modern branding trends. Initially focusing on the rugged heritage of outdoor wear, the logos show a progression in both artistic style and commercial focus.
1985 to 2000 Canada Goose Logo (Snow Goose)
- Early emblem with a detailed representation of a goose in flight, and an additional smaller goose.
- The text “Snow Goose” is in cursive above the emblem, and the logo includes “By/Par Metro Sportswear Made in/Fabrique au Canada.”
- Delicate and detailed embroidery highlights the brand’s heritage and its Canadian roots.
1985 to 2000 Canada Goose logo
2000 to 2004 Canada Goose Logo (Expedition Clothing Outfitters)
- Simplified silhouette of a goose in a distinctive stance, embroidered in yellow thread.
- The text “CANADA GOOSE” is boldly featured underneath the goose emblem in block letters, with “Expedition Clothing Outfitters” added below.
- The overall design emphasizes practicality, adventure, and the company’s outdoor roots.
2000 to 2004 Canada Goose logo
2004 to Present Canada Goose Logo (Arctic Program)
- Circular emblem featuring the outline of the Canadian Arctic in the center.
- Surrounded by maple leaves and accented by “CANADA GOOSE” and “ARCTIC PROGRAM” text in bold red letters.
- Symbolizes the brand’s association with high-quality outerwear and its strong connection to Canada’s heritage, adding a modern, distinct aesthetic.
2004 to now Canada Goose logo
How to tell if Canada Goose is vintage from the tags
Canada Goose tags have evolved in design over the years, often reflecting the brand’s ongoing commitment to quality and their distinctive Arctic Program emblem. Earlier tags prominently featured their “Snow Goose” logo, while modern designs are characterized by more uniform styles. Here is a breakdown of the characteristics to identify tags from different eras.
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1990s vintage Canada Goose tags
- Tags feature the “Snow Goose” logo with the goose image in a stylized outline.
- Bold “Snow Goose” script branding.
- Tags often have “Made in Canada” and the name of their manufacturing partner, Metro Sportswear.
- Square or rectangular tags with “Expedition Clothing Outfitters” underneath the main logo.
1990s Canada Goose tags
2000s vintage Canada Goose tags
- Emphasis on Arctic Program emblem and “Expedition Clothing Outfitters” tagline remains.
- Consistent use of the Canadian flag for national pride.
- Modernization of font styles and layouts, with additional care/warranty tags often present.
2000s Canada Goose tags
2010s vintage Canada Goose tags
- Refinement of the Arctic Program emblem with a more consistent, bold design.
- Additional information tags, such as for care, content, and warranty, included.
- Clear emphasis on Canadian origin and manufacturing quality.
2010s Canada Goose tags
