Celio, officially known as Celio* in its advertising, is a renowned French men’s clothing retailer with a global presence. Founded in 1978 by two brothers who took over their family shop in Paris, the brand quickly expanded its influence beyond the French capital. By 1985, Celio had established itself as a leading name in menswear, offering stylish yet accessible fashion to a growing customer base. The brand’s rapid success led to the opening of multiple stores, and by 1989, Celio boasted 34 establishments across France. The 1990s saw Celio’s international expansion into Belgium, Spain, Portugal, and Italy, solidifying its position as a key player in European men’s fashion.

Over the years, Celio’s influence has grown beyond Europe. Today, the brand operates in 56 countries across six continents, with the majority of its stores located in shopping centers. Celio’s ability to adapt to changing fashion trends, while maintaining its core values of accessibility and style, has made it a popular choice for men seeking contemporary, everyday wear. The brand’s partnerships, such as its collaboration with Indian retailer Future Fashions, have further extended its reach into key international markets, making Celio a household name in men’s fashion.

Celio’s success is rooted in its commitment to offering high-quality, affordable clothing while staying ahead of fashion trends. With a strong presence in Europe and growing popularity worldwide, the brand continues to evolve. From humble beginnings in Paris to a global powerhouse, Celio remains a key player in the retail market, combining classic designs with modern flair.

Celio SS17 Collection

How to tell if Celio is vintage from the logo

Celio has undergone several changes to its logo over the years, with each variation capturing the essence of its era. By looking closely at the logos, you can trace the brand’s evolution and identify if a piece is vintage or more contemporary. Below, we’ll examine two key logos from different periods, 1985-2016 and 2016 to now, to help determine the vintage status of your Celio items.

1985 to 2016 Celio logo

• The logo from this era features the name “celio” in bold lowercase letters.
• A signature red asterisk (*) is present next to the text, acting as a distinctive brand marker.
• The font is thicker and bold, with more rounded edges, giving the logo a contemporary feel for its time.
• The letters have a heavier appearance compared to later logos, making it easy to distinguish pieces from this era.

1985 to 2016 Celio logo

2016 to now Celio logo

• The logo retains the lowercase “celio” text with the signature red asterisk (*).
• The font is sleeker and thinner than the previous version, giving the logo a more minimalist and modern feel.
• The overall design remains simple but refined, reflecting the brand’s transition to a more streamlined aesthetic in the 21st century.
• The red asterisk remains an essential part of the logo, continuing to add a pop of color and brand identity.

2016 to now Celio logo

How to tell if Celio is vintage from the tags

Celio has evolved over the years, shifting its branding and tag designs to reflect changes in fashion and marketing strategies. From classic and minimalist styles in the earlier years to more modern and bold designs in recent decades, each era’s tags reveal a distinct approach. Below is a guide to help identify vintage Celio clothing based on tag designs from the 1980s to the 2010s.

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1980s vintage Celio tags

• Features serif lettering with the brand name “CELIO” in capital letters.
• The tag often includes the phrase “Natural Leather,” highlighting their material usage.
• Logo designs include a classic emblem with a leather shape, giving it a vintage and rugged aesthetic.

1980s Celio tags

1990s vintage Celio tags

• Uses a clean serif font for the brand name “CELIO” and includes the tagline “Shirtmaker.”
• Tags often have a stitched rectangular layout with embroidered logos.
• Colors are relatively minimalistic, often incorporating simple blue, green, and white tones.

1990s Celio tags

2000s vintage Celio tags

• The Celio brand name is accompanied by a red star logo, a key distinguishing mark during this era.
• The text uses a minimalist and modern sans-serif font, reflecting a shift in the brand’s design language.
• Often includes additional text such as “celiocasual*” for their more casual line, indicating a trend toward sub-brands within the main label.

2000s Celio tags

2010s vintage Celio tags

• Tag design became bolder with different slogans like “be normal*” or partnerships, such as the collaboration with “Smiley” for a more playful touch.
• The font remains consistent with the sans-serif modern style, and the iconic red star continues to be a central element of the brand’s identity.
• Tags may also reflect fit information like “regular fit” or collaborations, further diversifying their aesthetic.

2010s Celio tags