Founded in 1986 by Nicholas Charles Tyrwhitt Wheeler, Charles Tyrwhitt began as a humble mail order company while Wheeler was still a student at the University of Bristol. Wheeler’s vision was to create high-quality shirts that stood out in terms of craftsmanship and style. Driven by this ambition, the company quickly gained traction, initially operating from a small space on Fulham Road in London. The brand’s early success was a testament to Wheeler’s belief that he could “make a shirt better than anybody else.” This foundation set the stage for what would become one of the most respected names in men’s clothing.

By 1997, Charles Tyrwhitt had opened its first physical store on Jermyn Street in London, a location renowned for its rich history in British shirt-making. This move marked a significant milestone in the brand’s journey, reinforcing its commitment to quality and tradition. Over the years, Charles Tyrwhitt expanded its product range beyond shirts to include suits, shoes, knitwear, and accessories, catering to the complete wardrobe needs of the modern gentleman. The brand’s flagship store at 100 Jermyn Street remains a symbol of its enduring legacy and dedication to sartorial excellence.

Under the leadership of various CEOs, including Greg Hodder, David Boynton, and Luke Kingsnorth, Charles Tyrwhitt has evolved into a multi-channel retailer with a strong presence both online and in physical stores across the UK, the US, and even Paris. Throughout its growth, the brand has stayed true to Wheeler’s original mission: to offer timeless, stylish, and high-quality clothing at unbeatable value, complemented by exemplary customer service. This commitment has earned Charles Tyrwhitt numerous accolades and a loyal customer base, ensuring its place as a stalwart in the world of men’s fashion.

Charles Tyrwhitt “Who’s laughing now?” Commercial

How to tell if Charles Tyrwhitt is vintage from the logo

Charles Tyrwhitt has evolved its logo over the years to reflect its brand identity and appeal to its customers. From the classic and traditional designs of the early years to the more modern and sleek look of recent times, each logo variation offers clues to the era of the product. Here’s a guide to identifying the era of your Charles Tyrwhitt items based on their logos.

1986 to 2000s Charles Tyrwhitt logo

• The logo features the full name “Charles Tyrwhitt” in a serif font, giving it a classic and traditional look.
• Below the name, “Jermyn Street London” is included, emphasizing the brand’s heritage and location.
• A decorative line is placed beneath the main text, adding a touch of elegance to the overall design.

1986 to 2000s Charles Tyrwhitt logo

2000s Charles Tyrwhitt logo

• The logo retains the full name “Charles Tyrwhitt” but adopts a bolder, more modern serif font.
• “Jermyn Street London” remains as a tagline, maintaining the connection to the brand’s roots.
• The decorative line under the main text is simplified or stylized, reflecting a shift towards a cleaner design.

2000s Charles Tyrwhitt logo

2010s Charles Tyrwhitt logo

• The logo continues to feature “Charles Tyrwhitt” but uses a sans-serif font, indicating a move towards a contemporary look.
• “Jermyn Street London” is still present, anchoring the brand’s identity to its historic location.
• The design elements are streamlined, with minimalistic lines and spacing, showcasing a modern and sophisticated aesthetic.

2010s Charles Tyrwhitt logo

How to tell if Charles Tyrwhitt is vintage from the tags

Charles Tyrwhitt, known for its high-quality shirts and classic British style, has evolved its branding and tag designs over the decades. This guide will help you identify vintage Charles Tyrwhitt clothing by examining the tags from different eras.

Having difficulty identifying vintage tags or labels? Upload a picture on our vintage tag identification page, and we’ll assist you!

1990s vintage Charles Tyrwhitt tags

• Rectangular tags featuring the Charles Tyrwhitt logo.
• Often includes “Jermyn Street London” below the logo.
• Typically uses bold, serif lettering.
• Size information is usually present, often integrated within the main tag.

1990s Charles Tyrwhitt tags

2000s vintage Charles Tyrwhitt tags

• Tags continue to feature the Charles Tyrwhitt logo prominently.
• The layout is more refined with clearer, bolder fonts.
• Some tags include additional information such as fit type (e.g., “Slim Fit”) and fabric details (e.g., “Non-Iron”).
• Size information is typically found on a separate, smaller tag attached to the main tag.

2000s Charles Tyrwhitt tags

2010s vintage Charles Tyrwhitt tags

• Modern and minimalist design with the Charles Tyrwhitt logo.
• Use of various colors for different lines (e.g., blue for casual, grey for formal).
• Tags often highlight specific product features such as “Custom” or “Casual.”
• Size information is clearly marked, sometimes with both numerical and letter sizing.

2010s Charles Tyrwhitt tags